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【学术通知】美国佐治亚州立大学杰出教授V.Kumar:Publishing in Top Journals:Special Guidances for Chinese scholars
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发布日期:2019-05-29 点击数:

喻园管理论坛2019年第70期(总第521期)

演讲主题:Publishing in Top Journals:Special Guidances for Chinese scholars

主 讲 人:V.Kumar

              美国营销科学学会学术委员会副主席、会士

              美国佐治亚州立大学杰出教授

              华中科技大学长江学者讲座教授

              Journal of Marketing前任主编

主 持 人:田志龙,工商管理系教授

活动时间:2019年6月4日(周二)15:30-18:00

活动地点:管理学院119

主讲人简介:

V.Kumar教授是美国营销科学学会学术委员会副主席、会士。国际商业顶级学术期刊Journal of Marketing(UTD24)前任主编,12种国际商业学术权威期刊的现任主编和副主编。他是唯一获得美国营销学科全部八项终身成就奖的学者。过去十年内,他是在国际商业顶级学术期刊(UTD24)上发表论文排名世界第一的营销学者。他为可口可乐、宝洁、AT&T等众多世界五百强企业提供咨询服务。他开发的CLV(客户终身价值)模型和软件是北美企业界最流行的客户关系管理软件,创造了超过100亿美元的价值。

活动简介:

This talk highlights direction for doctoral students and early-career researchers to establish a strong research regimen and ultimately publish in academic journals. Specifically, it discusses guidelines for topics of interest, how to create the foundation of your research, the typical academic journal review process and acceptance criteria, the essential elements of the initial submission to survive the first round and avoid common mistakes in empirical, conceptual, and analytical papers, how to prepare for resubmission and address the reviewers, and lastly how to link academia and practice and create a consistent impact with your research. It emphasizes that impactful scholarly research, especially in the area of marketing strategy, firmly rests in well-thought-out ideation – the process of identifying, developing, and nurturing impactful research ideas. As a result, high-quality scholarly research is bound to emerge out of strong and robust ideas that are precisely structured, articulated, and argued. The four critical steps in the ideation process including generating ideas (incorporating extant literature, utilizing the business community, and integrating cross-disciplinary findings), understanding and considering scientific philosophies, conceptualizing the research, and executing the research are detailed. It provides suggestions on how junior scholars can utilize the research community as it is avital source of inspiration, guidance, and validationavailable to all scholars, and participate in research collaborations as collaborating with academic colleagues and practitioners plays a critical role in generating scholarly output.Additionally, it showcases the significance of understanding the importance of rigor and relevance in marketing research, and highlights the critical role of generating actionable insights for practitioners.

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