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香港城市大学杨志林教授:Downstream Marketing Capability, Technology Capability and Adoption of Innovation: The Role of Relational Embeddedness
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发布日期:2018-05-03 点击数:

喻园管理论坛 2018年第35期(总第379期)

演讲主题:Downstream Marketing Capability, Technology Capability and Adoption of Innovation: The Role of Relational Embeddedness

主 讲 人: 杨志林教授,香港城市大学

主 持 人:常亚平教授,工商管理系

活动时间: 2018年5月10日(周四)上午9:00-11:00

活动地点: 管理学院219教室

主讲人简介:Dr. Zhilin Yang is Professor of Marketing at City University of Hong Kong. He has published over 80 articles in such leading journals as Journal of Marketing, Journal of Marketing Research, and Journal of International Business Studies. His widely cited publications have garnered a number of distinctions, among which are Emerald Citations of Excellence for 2015 and 2013 University Research Excellence Award. He serves as an Editor-in-Chief of Asian Journal of Business Research; Associate Editor of European Journal of Marketing, and a member of editorial board for three SSCI journals. The number of citations of his works were 8,893 (according to google scholar as of 23 April, 2018), 2,045 (Clarivate Analytics), and 3,271 (Scopus).

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