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鲁耀斌

教授(博导)

管理科学与信息管理系     副院长

研究方向: 社会化商务--社会化网络环境下商业模式创新、信任构建机制、价值共创模式、社区发现与社会化顾客需求挖掘。
电    话: +86-27-87556448
电子邮件: luyb@mail.hust.edu.cn

  鲁耀斌,华中科技大学管理学院副院长、教授、博士生导师、华中学者特聘教授。1987年获得西安交通大学学士学位,1990年获得西安交通大学硕士学位,1997年获华中理工大学(现华中科技大学)博士学位。2000年加拿大蒙特利尔大学访问教授,2003-2004年明尼苏达大学MISRC访问教授,2009年和2012年香港城市大学访问教授。2008年获批教育部新世纪人才。2014年,2015年入选爱思唯尔(Elsevier)发布的最具世界影响力的中国高被引学者名单。


  现担任全国工程管理专业学位研究生教育指导委员会委员、教育部高等学校管理科学与工程类学科教学指导委员会委员、中国管理科学与工程学会常务理事、国际信息系统协会中国分会CNAIS常务理事、中国优选法统筹法与经济数学研究会常务理事、计算机模拟分会理事长。担任湖北省人文社科重点实验室“现代信息管理研究中心”主任


  担任国际A类期刊《Information & Management》副主编。出版教材、专著与译著6部,其中专著为——《移动商务的应用模式与采纳研究》、《电子商务信任》。截至2016年已在JMIS、I&M、DSS、ISJ、IJEC、JIT、IJIM、JBR、ECRA等本领域国际主流期刊上发表SSCI论文近50余篇,H指数为17,有三篇论文被引次数超过100次。主持国家自然科学基金重点项目——基于社会化商务的商业模式创新研究(批准号:71332001),完成国家自科(社科)基金项目4项。2008年被评为华中科技大学 “我最喜爱的导师“、2009年获湖北省科技进步二等奖1项、2013年获得武汉市自然科学优秀成果一等奖、湖北省优秀博士论文指导教师、2016年被评为华中科技大学“职引人生好导师“、2016年荣获华中科技大学 ”三育人“奖。


  2010年担任“第4届中国信息系统夏季论坛CSWIN2010”联合主席、2009年担任“管理科学与工程学会年会暨第七届中国管理科学与工程论坛”联合主席。


  教育背景


  1983-1987:西安交通大学数学系计算数学专业, 1987年获学士学位;


  1987-1990:西安交通大学数学系计算数学专业, 1990年获硕士学位;


  1990-1994:水利部长江水利委员会工作, 1993年获工程师职称;


  1994-1997:华中理工大学 (现华中科技大学) 管理学院管理科学与工程专业, 1997年获博士


  海外访问、进修


  2000.4- 6月:于蒙特利尔大学访问研究;


  2003.9-12月:于密西根州立大学进行访问研究;


  2004.1-9月:于明尼苏达大学进行访问研究;


  2009.1- 2月:于香港城市大学进行访问研究


  2012年:于香港城市大学进行访问研究


  讲授课程


  《项目管理》、《数据、模型与决策》、《运筹学一》、《运筹学二》。


  行业经验


  国家烟草物资总公司、中铁集团、华中电网公司、湖北电信集团公司、东风汽车集团、沈阳飞机制造集团、BESTER电信工程公司、河南联通公司、中外合资声扬电子(苏州)有限公司等的邀请进行咨询讲座。


  科研项目


  1. 入选2008年教育部新世纪优秀人才支持计划(编号:NCET-08-0233)


  2. 主持国家自然科学基金重点项目——基于社会化商务的商业模式创新研究(批准号:71332001),起止年月:2014.1-2018.12,正在进行。


  3. 教育部博士点基金--社会化商务环境中价值的共创、转移及评估研究(批准号:20120142110042),起止年月:2013.1-2014.12,已完成。


  4. 主持国家自然科学基金NSFC/RGC项目——电子商务环境中社会资本对组织绩效的影响:纵向研究(批准号:71061160505),起止年月:2011.1-2013.12,已完成,后评估 “优”。


  5. 主持国家自然科学基金项目——消费者信任转移机理研究:从电子商务到移动商务(批准号:70971049),起止年月:2010.1-2012.12, 已完成,后评估 “优”。


  6. 国家自然科学基金重点项目——移动商务的基础理论与技术方法研究(批准号: 70731001,技术总负责人),起止年月:2008.1-2011.12, ,已完成,后评估 “优“。


  7. 主持国家社会科学基金项目——移动商务应用模式和发展对策研究(批准号:06BJY101),起止年月:2006.6-2008.6,已完成。


  8. 主持国家自然科学基金项目——基于Internet的招标投标新模式的研究(批准号:79970024),起止年月:2000.1-2002.12,已完成,后评估 “良“。


  科研获奖


  1.在线交易理论与应用研究(2009J-208-2-072-051-R02),湖北省科技进步二等奖(2009年,排名第二)


  2.用户从线下渠道到线上渠道使用转移意愿的影响因素研究(2013-LW-03-008),武汉市自然科学优秀成果一等奖(2013,排名第一)


  研究领域


  1. 项目管理——项目咨询与评估、项目选择分析、现代项目管理过程的模块(项目范围管理、项目进度、项目成本控制、项目人力资源与沟通、项目风险、项目采购)、规范化设计、管理流程优化研究;


  2. 信息管理——注重于现代IT对企业管理模式、流程、决策、战略的影响研究;


  3. 社会化商务--社会化网络环境下商业模式创新、信任构建机制、价值共创模式、社区发现与社会化顾客需求挖掘。


  主要学术任职


  1. 《Information & Management》副主编


  2.全国工程管理专业学位研究生教育指导委员会委员


  3. 教育部高等学校管理科学与工程类学科教学指导委员会委员


  4.中国管理科学与工程学会常务理事、国际信息系统协会中国分会CNAIS常务理事、中国优选法统筹法与经济数学研究会常务理事、计算机模拟分会理事长。


  5.湖北省人文社科重点实验室“现代信息管理研究中心”主任


  主要学术成果


  1.         Zhang, Shuwei; Zhao, Ling; Lu, Yaobin; Yang,Jun. Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services. INFORMATION & MANAGEMENT, 53 ( 7): 904-914,NOV 2016.


  2.         Yang, Shuiqing; Wang, Bin; Lu, Yaobin*. Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit. COMPUTERS IN HUMAN BEHAVIOR, 64:486-496,NOV 2016.


  3.         Sun, Yi; Wei, Kwok Kee; Fan, Chaobin; Lu,Yaobin*. Does social climate matter? On friendship groups in social commerce. Electronic Commerce Research and Applications, 18: 37-47,JUL-AUG 2016.


  4.         Zhou, Tao; Lu, Yaobin*; Wang, Bin. Examining online consumers' initial trust building from an elaboration likelihood model perspective. INFORMATION SYSTEMS FRONTIERS, 18(2): 265-275 , APR 2016.


  5.         Liu, Hefu; Ke, Weiling; Wei, Kwok Kee; Lu, Yaobin. The Effects of Social Capital on Firm Substantive and Symbolic Performance: In the Context of E-Business .JOURNAL OF GLOBAL INFORMATION MANAGEMENT , 24(1): 61-8, JAN-MAR 2016.


  6.         Chen, Aihui; Lu, Yaobin*; Wang, Bin. Enhancing perceived enjoyment in social games through social and gaming factors. INFORMATION TECHNOLOGY & PEOPLE, 29(1): 99-119, 2016.


  7.         Yang, Shuiqing; Lu, Yaobin*; Chen, Yuangao; et al.Understanding consumers' mobile channel continuance: an empirical investigation of two fitness mechanisms. BEHAVIOUR & INFORMATION TECHNOLOGY, 34( 12): 1135-1146, DEC,2015.


  8.         Zhang, Hong; Lu, Yaobin*; Gupta, Sumeet; et al. Understanding group-buying websites continuance An extension of expectation confirmation model. INTERNET RESEARCH, 25(5): 767-793, 2015.


  9.         Yunfan Lu, Yaobin Lu*, Bin Wang,etc.. Acceptance of government-sponsored agricultural information systems in China: the role of government social power. Information Systems and e-Business Management,(2015) 13:329–354.


  10.     Hong Zhang, Yaobin Lu*, Bin Wang, Sibin Wu. The Impacts of Technological Environments and Co-creation Experiences on Customer Participation. Information & Management, 52 (2015): 468–482.


  11.     Yuzhi Cao, Yaobin Lu*,Sumeet Gupta and Shuiqing Yang. The effects of differences between e-commerce and m-commerce on the consumers’ usage transfer from online to mobile channel. International Journal of Mobile communications.Vol. 13, No. 1 (2015) pp. 51 - 70. (SSCI, IF: 1.221)


  12.     Aihui Chen,Yaobin Lu*,Patrick Y.K.,Chau, Sumeet Gupta .Classifying, Measuring and Predicting the Overall Active Behavior in Social Network Sites. Journal of Management Information Systems. WIN 2014, Vol.31, No. 3:213–253. .


  13.     Shuiqing Yang, Yaobin Lu*, Bin Wang, Ling Zhao. The benefits and dangers of flow experience in high school students’ Internet usage: The role of parental support. Computers in Human Behavior,41 (2014):504–513. (SSCI, IF: 2.273)


  14.     Hong Zhang, Yaobin Lu*, Sumeet Gupta,Ling Zhao. What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 2014,51(8):1017-1030.


  15.     Hong Zhang, Yaobin Lu*,Ping Gao,Zhenxiang Chen. Social shopping communities as an emerging business model of youth entrepreneurship: exploring the effects of website characteristics. International Journal of. Technology Management. Vol. 66, No. 4 (2014):319 - 345


  16.     Hong Zhang ,Yaobin Lu*,Sumeet Gupta, Ling Zhao and Aihui Chen. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a Push–Pull–Mooring framework. International Journal of Mobile communications.2014,12(6):551 - 577 (SSCI, IF: 1.221)


  17.     Aihui Chen, Yaobin Lu*, Sumeet Gupta, Hong Zhang. Can Customer Satisfaction and Dissatisfaction Coexist? An Issue of Telecommunication Service in China. Journal of Information Technology, 2014(29): 237-252,(SSCI,IF: 3.789)


  18.     Zhao Pan, Yaobin Lu*, Sumeet Gupta. How heterogeneous community engage newcomers? The effect of community diversity on newcomers’ perception of inclusion:An empirical study in social media service. Computers in Human Behavior, 2014(39) :100–111 (SSCI, IF: 2.273)


  19.     Jiabao Lin,Bin Wang,Na Wang ,Yaobin Lu. Understanding the evolution of consumer trust in mobile commerce: a longitudinal study. Information Technology & Management (2014) 15:37–49. ( SSCI, IF: 0.897).


  20.     Chunjie Xiang, Yaobin Lu*, and Sumeet Gupta. Knowledge sharing in information system developmentteams: examining the impact of shared mental model from a social capital theory perspective, Behaviour & Information Technology,32(10): 1024-1040,2013 (SCI/SSCI, IF: 1.011)


  21.     Aihui Chen, Yaobin Lu*, Bin Wang, Ling Zhao, What drives content creation behavior in SNS? A commitment perspective. Journal of Business Research, 66 (12) : 2529-2535, 2013. (SSCI, IF: 1.872.)


  22.     Yang Shuiqing, Lu Yaobin*, and Gupta, S. An empirical investigation of Mobile Services’ Cross-Category Promotions, International Journal of Mobile communications, 11(6):580-596, 2013 (SSCI, IF: 1.221)


  23.     Yaobin Lu, Shuiqing Yang*, Patrick Y.K. Chau, Yuzhi Cao. Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective. Information & Management, 48(8): 393-403, 2011. (SSCI, IF: 2.214)


  24.     Zhao Ling, Lu Yaobin*.Enhancing Perceived Interactivity through Network Externalities: An Empirical Study on Micro-Blogging Service Satisfaction and Continuance Intention. Decision Support Systems, vol.53 (4):825-834, 2012. (SCI/SSCI, IF:1.687)


  25.     Lu Yaobin, Yang shuiqing*, Patrick Y. K. Chau. Why Do Consumers Adopt Online Channel? An Empirical Investigation of Two Channel Extension Mechanisms, Decision Support Systems, 54(2): 858-869, 2013.(SCI/SSCI, IF: 1.687)


  26.     Ling Zhao, Yaobin Lu*, Bin Wang, Patrick Y. K. Chau. Cultivate the Sense of Belonging and Encourage User Involvement in Virtual Community: A Social Capital Perspective, International Journal of Information Management, 32(6):574-588, 2012.(SSCI, IF: 1.532)


  27.     Ling Zhao, Yaobin Lu*, Sumeet Gupta. Disclosure Intention of Location-Related Information in Location-Based Social NetworkServices, International Journal of Electronic Commerce, 16(4):53-89, 2012 (SCI/SSCI, IF: 1.550)


  28.     Yunfan Lu, Yaobin Lu*, Bin Wang, Effects of Dissatisfaction on Customer Repurchase Decisions in E-commerce&mdash:an Emotion-based Perspective, Journal of Electronic Commerce Research, 13(3), pp 224-234, 2012,(SSCI, IF: 0.725)


  29.     Yang shuiqing,Lu Yaobin*, , S. Gupta, Y. Cao. Does context matter? The impact of use context on Mobile Internet Adoption, International Journal of Human-Computer Interaction, 32(6):574-588, 2012 (SSCI, IF: 0.949)


  30.     Ling Zhao, Yaobin Lu*, Long Zhang*, Patrick Y.K. Chau. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model. Decision Support Systems, 52: 645–656, 2012. (SCI/SSCI, IF:1.687)


  31.     Shuiqing Yang, Yaobin Lu*, Sumeet Gupta, Yuzhi Cao, Rui Zhang. Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits. Computers in Human Behavior, 28 (1): 129–142,2012. (SSCI, IF: 2.293)


  32.     Ling Zhao, Yaobin Lu*, Bin Wang, Wayne Huang.What makes them happy and curious online? An empirical study on high school students’ Internet use from a self-determination theory perspective. Computers & Education, 56 (2): 346–356, 2011. (SSCI, IF: 2.621)


  33.     Yaobin Lu, Yuzhi Cao*, Bin Wang, Shuiqing Yang. A study on factors that affect users’behavioral intention to transfer usage from the offline to the online channel. Computers in Human Behavior, 27(1): 355–364, 2011. (SSCI, IF: 2.293).


  34.     Yaobin Lu, Chunjie Xiang*, Bin Wang, Xiaopeng Wang. What affects information systems development team performance? An exploratory study from the perspective of combined socio-technical theory and coordination theory. Computers in Human Behavior, 27(2): 811–822,2011. (SSCI, IF: 2.293)


  35.     Tao Zhou, Yaobin Lu*. Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience. Computers in Human Behavior, 27(2): 883–889, 2011. (SSCI, IF: 2.293)


  36.     Shuiqing Yang, Yaobin Lu*, Ling Zhao, Sumeet Gupta. Empirical investigation of customers’ channel extension behavior: Perceptions shift toward the online channel. Computers in Human Behavior, 27(5): 1688–1696, 2011. (SSCI, IF: 2.293)


  37.     Jiabao Lin, Yaobin Lu*, Bin Wang , Kwok Kee Wei. The role of inter-channel trust transfer in establishing mobile commerce trust. Electronic Commerce Research and Applications, 10(6): 615–625, 2011. (SSCI, IF: 1.472)


  38.     Tao Zhou, Yaobin Lu*. The Effects of Personality Traits on User Acceptance of Mobile Commerce. International Journal of Human-Computer Interaction. 27(6): 545–561, 2011. (SSCI, IF: 0.949)


  39.     Tao Zhou,Yaobin Lu*. Examining Postadoption Usage of Mobile Services from a Dual Perspective of Enablers and Inhibitors. International Journal of Human-Computer Interaction. 27(12): 1177–1191, 2011. (SSCI, IF: 0.949)


  40.     Jiabao Lin, Yaobin Lu*,Bin Wang and Sibin Wu. Initial trust and adoption of mobile brokerage service. International Journal of Mobile Communications, 9(2): 124-143, 2011. (SSCI, IF: 1.221)


  41.     Tao Zhou and Yaobin Lu*. The effect of interactivity on the flow experience of mobile commerce user. International Journal of Mobile Communications, 9(3): 225-242, 2011. (SSCI, IF: 1.221)


  42.     Zhao Ling, Lu Yaobin*, Huang Wayne, Wang Qiuhong. Internet inequality: The relationship between high school students' Internet use in different locations and their Internet self-efficacy. Computers & Education, 55(4): 1405-1423, 2010. (SSCI, IF: 2.621)


  43.     Lu Yaobin, Zhao Ling*, WangBin. From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention. Electronic Commerce Research and Applications, 9(4): 346-360, 2010. (SSCI, IF: 1.472)


  44.     Lu Yaobin, Deng Zhaohua*, Wang Bin. Exploring factors affecting Chineseconsumers' usage of short message service for personal communication. Information Systems Journal, 20(2): 183-208, 2010. (SSCI, IF: 2.067)


  45.     Deng Zhaohua*, Lu Yaobin, Wei Kwok Kee, Zhang Jinlong. Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, 30(4): 289-300, 2010. (SSCI, IF: 1.532)


  46.     Zhou Tao, Lu Yaobin*, WangBin, WeiKwok-Kee.Explaining mobile community user participation from a social capital perspective. International Journal of Mobile Communications, 8(3): 278-296, 2010. (SSCI, IF: 1.221)


  47.     ZhouTao, Lu Yaobin*, WangBin. Integrating TTF and UTAUT to explain mobile banking user adoption. Computers in Human Behavior, 26(4): 760-767, 2010. (SSCI,IF:2.293)


  48.     DengZhaohua, Lu Yaobin*, Wang Bin, ZhangJinlong, WeiKwok Kee. An empirical analysis of factors influencing users' adoption and use of mobile services in China. International Journal of Mobile Communications, 8(5): 561-585, 2010. (SSCI, IF: 1.221)


  49.     Zhou Tao,Lu Yaobin*, Wang Bin. The Relative Importance of Website Design Quality and Service Quality in Determining Consumers' Online Repurchase Behavior. Information Systems Management, 26(4): 327-337, 2009. (SCI, IF: 0.578)


  50.     Lu Yaobin*, Zhang Long*, Wang Bin. A multidimensional and hierarchical model of mobile service quality.Electronic Commerce Research and Applications, 8(5): 228-240, 2009.(SSCI, IF: 1.472)


  51.     Lu Yaobin, ZhouTao*, Wang Bin. Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory.Computers in Human Behavior, 25(1): 29-39, 2009.(SSCI, IF: 2.293)


  52.     Zhang Dongfeng*, Zhang Jinlong, LaiKin-Keung, LuYaobin. A novel approach to supplier selection based on vague sets group decision. Expert Systems with Applications, 36(5): 9557-9563, 2009.(SCI/SSCI, IF: 2.203)


  53.     Lu, Yaobin; Zhou, Tao. A research of consumers' initial trust in online stores in China.JOURNAL OF RESEARCH AND PRACTICE IN INFORMATION TECHNOLOGY, 39( 3): 167-180 , AUG 2007.


  * 通讯作者


  专著和教材


  1. 鲁耀斌,周涛. 《电子商务信任》,武汉:华中科技大学出版社,2007.11.


  2. 鲁耀斌,邓朝华,陈致豫. 《移动商务的应用模式与采纳研究》,北京:科学出版社,2008.9.


  3. 鲁耀斌. 《项目管理-原理与方法》,大连:东北财经大学出版社,2009.1.


  4. 鲁耀斌. 《项目管理-过程、方法与实务》,大连:东北财经大学出版社,2008.6.


  5. 鲁耀斌,周水银,赵学锋. 《项目管理》,北京:科学出版社,2007.2.


  6. Jeffrey K.Pinto,《项目管理——获取竞争优势》,鲁耀斌等译,北京:机械工业出版社,2007.1,第一版.2010.6,第二版。


  7. 《信息系统研究的前沿与方向》(黄伟,王刊良主编)第14章:u-commerce与信息系统的主要驱动因素,鲁耀斌翻译与点评,北京:清华大学出版社,2009.12.