代表性成果

【1】Zhu, Dong Hong(*). (2025). Experiential virtual reality or informational video advertising? Assessing promotional effect on sport interest. International Journal of Sports Marketing & Sponsorship.

【2】 Zhu, Dong Hong(*). (2024). Introducing immersive virtual reality in a marketing practical training course: Qualitative evaluation with undergraduates. International Journal of Management Education 22 (3), e101058.

【3】Zhu, Dong Hong; Zhang, Wen Qi(*). (2024). Do we have to know the hen that lays the eggs? How the disclosure timing of robot chef identity affects consumer perceived ethicality, Journal of Sustainable Tourism, 32 (10) , 2080-2097

【4】Li, Xin Lan; Zhu, Dong Hong(*); Chang, Ya Ping. (2024). The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness. Journal of Service Research, 27 (4), 636-652

【5】Zhu, Dong Hong(*). (2022). Effects of robot restaurants' food quality, service quality and high-tech atmosphere perception on customers' behavioral intentions. Journal of Hospitality and Tourism Technology, 13(4), 699-714

【6】Chen, Zi He; Zhu, Dong Hong(*). (2022). Effect of dynamic promotion display on purchase intention: The moderating role of involvement. Journal of Business Research, 148, 252-261

【7】Zhu, Dong Hong(*); Deng, Zhong Zhun. (2021). Effect of Social Anxiety on the Adoption of Robotic Training Partner. Cyberpsychology Behavior and Social Networking, 24(5), 343-348

【8】Zhu, Dong Hong; Deng, Zhong Zhun.(*); Chang, YP(*). (2020). Understanding the influence of submission devices on online consumer reviews: A comparison between smartphones and PCs. Journal of Retailing and Consumer Services: ‏5,文献号: 102028

【9】Zhu, Dong Hong(*); Chang, Ya Ping. (2020). Robot with humanoid hands cooks food better? Effect of robotic chef anthropomorphism on food quality prediction. International Journal of Contemporary Hospitality Management. ‏32(3), 1367-1383. （ESI高被引）

【10】Zhu, Dong Hong(*); Zhang, Zhi Jie.; Chang, Ya Ping.; Liang, Sichang. (2019). Good discounts earn good reviews in return? Effects of price promotion on online restaurant reviews, International Journal of Hospitality Management, 77, 178-186.

【11】Zhu, Dong Hong; Wang, Ya Wei(*); Chang, YP. (2018). The influence of online cross-recommendation on consumers' instant cross-buying intention: The moderating role of decision-making difficulty. Internet Research, 28(3), 604-622.

【12】Zhu, Dong Hong; Ye, Zhen Qi(*); Chang, YP. (2017). Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the US and China. Computers in Human Behavior, 76, 483-493.

【13】Zhu, Dong Hong(*); Sun, Hui.; Chang, Ya Ping. (2017). How the content of location-based advertisings influences consumers' store patronage intention. Journal of Consumer Marketing, 34(7), 603-611.

【14】Zhu, Dong Hong; Chang, Ya Ping.(*); Luo, Jian Jun. (2016). Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 33(1), 8-16.

【15】 Zhu, Dong Hong; Sun, Hui.; Chang, Ya Ping.(*). (2016). Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source. Journal of Retailing and Consumer Services, 31, 287-29.

【16】Zhu, Dong Hong; Chang, Ya Ping.(*). (2015). Effects of interactions and product information on initial purchase intention in product placement in social games: the moderating role of product familiarity. Journal of Electronic Commerce Research, 16(1), 22-33.

【17】Zhu, Dong Hong; Chang, Ya Ping.(*); Chang, A. (2015). Effects of free gifts with purchase on online purchase satisfaction. Internet Research, 25(5), 690-706.

【18】Zhu, Dong Hong; Chang, Ya Ping.(*); Luo, JJ.; Li, X. (2014). Understanding the adoption of location-based recommendation agents among active users of social networking sites, Information Processing & Management, 50(5), 675-682.

【19】Zhu, Dong Hong; Chang, Ya Ping(*). (2014). Investigating consumer attitude and intention toward free trials of technology-based services. Computers in Human Behavior, 30(1), 328-334.

【20】Zhu, Dong Hong; Chang, Ya Ping.(*) (2014). Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities. Information Development, 30(2), 172-180.

【21】Zhu, Dong Hong; Chang, Ya Ping.(*) (2013). Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China. Journal of Business Ethics, 30(2), 111-121. （FT50期刊）

【22】Chang, Ya Ping.; Zhu, Dong Hong (*). (2012). The role of perceived social capital and flow experience in building users' continuance intention to social networking sites in China. Computers in Human Behavior, 28(3), 995-1001.

【23】Chang, Ya Ping.; Zhu, Dong Hong (*). (2011). Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption. Computers in Human Behavior, 27(5), 1840-1848.

【24】朱东红、常亚平. 2023. 不务正业还是令人钦佩：县长直播带货对购买意愿的影响. 南开管理评论，26（2）：177-187

【25】常亚平、朱东红、李荣华. 2012. 感知产品创新对冲动购买的作用机制研究.科研管理，33（3）：18-26

【26】朱东红、常亚平.2012. 老化品牌产品创新对消费者购买意愿的影响研究.软科学，26（1）：142-144

【27】常亚平、朱东红、张金隆. 2009. 虚拟社区知识共享与消费者品牌转换的关系研究. 管理学报，6（11）：1536-1540

【28】常亚平、朱东红、张金隆.2009. 影响消费者重复网上购物行为因素的实证研究.管理评论，21（4）：65-71

获奖情况

1.“虚拟仿真实验教学一流课程”，颁奖单位：湖北省教育厅

2.“学生最喜爱的教师班主任”、“优秀教师班主任”，颁奖单位：华中科技大学

3.“教学质量优秀奖”，颁奖单位：华中科技大学

4.“何时应聘被拒者=购买者？企业拒聘对求职者购买意愿的影响”，第十届中国市场营销国际学术年会技术管理年会最佳论文奖，颁奖单位：CMIC