代表性文章（*为通讯作者）

1.Chi Zhang, Mengyang Wang*, Anne Ratsimandresy, Marc Ohana (2026), “Social supply chain mindfulness as a driver of resilience: a high reliability theory perspective”, Production Planning & Control, DOI: 10.1080/09537287.2026.2676290.

2.Koyo Takele Koyra, Mengyang Wang*, Chi Zhang (2026), “How IT capability misalignment between buyers and suppliers affects product co-development: An information processing theory perspective”, International Journal of Operations and Production Management, online, DOI: 10.1108/IJOPM-08-2025-0828. (一作为指导学生)

3.Mengyang Wang, Jiayue Sun, Xihong Zhang, Jiaxuan Li (2026), “Contractual provisions and supplier passive opportunism: the moderating role of virtual governance”, International Journal of Operations and Production Management, online, DOI: 10.1108/IJOPM-02-2025-0106.

4.Mengxi Yang, Mengyang Wang*, Wider, Walton (2026), “How corporate social responsibility affects brand equity: the mediating role of customer engagement and the moderating role of brand innovativeness,” Marketing Intelligence and Planning, accepted.

5.Zheng Chen, Mengyang Wang, Guojun Zeng (2026), “Unraveling public perceptions of prepared dishes across contexts: word embedding approach on social media”, International Journal of Gastronomy and Food Science, online, DOI: https://doi.org/10.1016/j.ijgfs.2026.101416.

6.Mengxi Yang, and Mengyang Wang* (2025), “How AI service quality influence brand loyalty: moderating effects of innovativeness, brand ethicality, and privacy concern,” Journal of Brand Management, 32, 282-297.

7.Mengyang Wang, Kevin Zheng Zhou, Xuan Bai, Jiaxuan Li (2024), “Trust asymmetry and changes in supplier opportunism: An institutional contingency view,” Journal of Business Research, 173, 114537.

8.Mengxi Yang, and Mengyang Wang* (2024), “Brand innovativeness and brand equity: The mediating role of brand attitude and the moderating role of perceived brand ethicality,” Journal of Product & Brand Management, 33(7), 888-901.

9.Chi Zhang, Dirk Moosmayer, Mengyang Wang*, Marc Ohana (2024), “Managing Chinese suppliers’ sustainability performance: The double-edged role of guanxi governance,” Industrial Marketing Management, 118, 189-199.

10.Jiaxuan Li, Xihong Zhang, and Mengyang Wang* (2024), “Calculative trust, benevolent trust and supplier opportunism: The double edged role of IT infrastructure capability,” Journal of Business & Industrial Marketing, 39(10), 2171-2185. (一作为指导学生)

11.Ziyu Zhao, Mengyang Wang*, and Qiyuan Zhang (2024), “The double-edged sword effect of government-initiated CSR on organizational profitability: Moderating roles of slack resources and competition intensity,” Asia Pacific Journal of Management, 41, 2091–2118. (一作为指导学生)

12.Qiyuan Zhang, Mengyang Wang*, and Ziyu Zhao (2023), “Tie strength, tie brokerage and buyer-supplier co-exploration: A novelty-action trade-off,” International Journal of Logistics Management, 34 (5), 1276-1300.

13.Qiyuan Zhang, Mengyang Wang*, and Ziyu Zhao (2022), “Does asset specificity lead to value expropriation or value creation? An institutional view,” International Journal of Physical Distribution & Logistics Management, 52 (9/10), 813-833.

14.Mengyang Wang, Shibin Sheng, Kevin Zheng Zhou (2022), “Fairness asymmetry, changes in mutual trust, and supplier performance in buyer-supplier exchanges in China: A dyadic view,” Industrial Marketing Management, 106, 14-30.

15.Mengyang Wang, Qiyuan Zhang, and Kevin Zheng Zhou (2020), “The origins of trust asymmetry in international relationships: An institutional view,” Journal of International Marketing, 28(2), 81-101.

16.Mengyang Wang, and Kevin Zheng Zhou (2017), “The dyadic governance: Joint trust, trust asymmetry, and exchange performance,” Academy of Management, Atlanta, U.S., Best Paper Proceedings, BPS Division, 2017 Academy of Management Annual Meeting.

17.Mengyang Wang, Qiyuan Zhang, Yonggui Wang, and Shibin Sheng (2016), “Governing local supplier opportunism in China: Moderating role of institutional forces,” Journal of Operations Management (UT-Dallas 24 top journals), 46, 84-94.

获奖经历

华中科技大学“华中卓越学者（晨星岗）”；

指导研究生论文获2023年中国市场营销国际学术年会优秀博士论文奖、2023年企业社会责任国际学术研讨会优秀论文奖、2023及2022年湖北省市场营销学会学术年会特等奖、一等奖等；

2022-2023学年度优秀教师班主任；

2023年度国际交流与合作先进个人；

2017年美国管理学会年会Academy of Management Annual Meeting最佳论文编录

社会服务

担任Journal of International Marketing、Asia Pacific Journal of Management、Academy of Management Annual Meeting等期刊及会议的匿名审稿人。

招生要求

学术型硕士、博士：对企业数字化转型、供应链/渠道关系治理研究、企业创新战略方向有一定研究经验或有较强兴趣，可以流利阅读英文文献，对二手数据分析方法有一定掌握，做事认真负责，学习能力强，有较好的自我驱动力。