主要成果

Hai, C., Yan, J*., He, Y., & Wu, Y. (Elle). (2026). Emotional showdown: Can virtual endorsers out‐express human endorsers in digital advertising? Psychology & Marketing, 1–19. Advance online publication. https://doi.org/10.1002/mar.70161(SSCI Q1)

Zhao, W., Chang, Y., Yan, J*., & Chai, S. (2026). Mapping cross-platform personalization: How path configurations impact ad effectiveness. Journal of Retailing and Consumer Services, 92, 104783. https://doi.org/10.1016/j.jretconser.2026.104783 (SSCI Q1)

Chai, S., Chang, Y., Yan, J.*, & Li, Y*. (2025). Balancing nativeness: Unpacking the interaction between design and content nativeness in in‐feed advertising. International Journal of Consumer Studies, 50(1), e70165. https://doi.org/10.1111/ijcs.70165 (SSCI Q2)

Elshazly, A., Yan, J*., & Ghaith, A. (2025). Understanding how narrative attributes of sponsored food vlog affect viewers’ engagement: Evidence from Egypt. Journal of Retailing and Consumer Services, 84, 104718. https://doi.org/10.1016/j.jretconser.2025.104718 (SSCI Q1)

Gao, B., Yan, J.*, & Zhong, R. (2025). How digital teacher appearance anthropomorphism impacts digital learning satisfaction and intention to use: Interaction with knowledge type. IEEE Transactions on Learning Technologies, 18, 438–457. https://doi.org/10.1109/TLT.2025.3560032 (SSCI Q1)

Yan J., Pan, J*., Li, Z., & Chang, Y. (2024). Promoting eco-friendly advertising on social media: The fit between appeals and tie strength. International Journal of Advertising, 43(1), 202–230. https://doi.org/10.1080/02650487.2023.2207712 (SSCI Q1)

Yan, J., Ali, I., Ali, R., & Chang, Y*. (2022). The power of affection: Exploring the key drivers of customer loyalty in virtual reality-enabled services. Frontiers in Psychology, 13, 850896. https://doi.org/10.3389/fpsyg.2022.850896 (SSCI Q1)

Gao, B., Li, Z*., & Yan, J. (2022). The influence of social commerce on eco-friendly consumer behavior: Technological and social roles. Journal of Consumer Behavior, 21(4), 653–672. https://doi.org/10.1002/cb.2046 (SSCI Q2)

Sharma, A., Kumar, V., Yan, J*., Borah, S. B., & Adhikary, A. (2019). Understanding the structural characteristics of a firm’s whole buyer-supplier network and its impact on international business performance. Journal of International Business Studies, 50(3), 365-392. https://doi.org/10.1057/s41267-018-0163-6 (SSCI Q1, UTD24)

 

Chang, Y., Li, Y*., Yan, J., & Kumar, V. (2019). Getting more likes: The impact of narrative person and brand image on customer brand interactions. Journal of the Academy of Marketing Science, 47(6), 1027-1045. https://link.springer.com/article/10.1007/s11747-019-00632-2(SSCI Q1, FT50)

Alghawi, I. A., Yan, J*., & Wei, C. (2014). Professional of interactive: CEOs’ image strategies in the microblogging context. Computers in Human Behavior, 41, 184-189. https://doi.org/10.1016/j.chb.2014.09.017 (SSCI Q1)

Yan, J., & She, Q. L. (2011). Developing a trichotomy model to measure socially responsible behaviour in China. International Journal of Market Research, 53(2), 253-274. https://doi.org/10.2501/IJMR-53-2-253-274 (SSCI Q2)

Wu, J. F., Chang, Y. P*., Yan, J., & Hou, D. L. (2019). Online product category and pricing strategies of land-based retailers. Internet Research, 29(1), 245-270. https://doi.org/10.1108/IntR-03-2017-0108 (SSCI Q1)

Dong, X., Chang, Y.*, Wang, Y., & Yan, J. (2017). Understanding usage of Internet of Things (IoT) system in China: Cognitive experience and affect experience as moderator. Information Technology & People, 30(1), 117-138. https://doi.org/10.1108/ITP-04-2015-0085 (SSCI )

De Silva, V., & Yan, J. (2016). Predictors of attitudinal outcomes in mobile advertising in Sri Lanka: An emerging market. International Journal of Marketing Studies, 8(3), 129-144. https://doi.org/10.5539/ijms.v8n3p129

Chang, Y., Yan, J., Zhang, J., & Luo, J. (2010). Online in-game advertising effect: Examining the influence of match between games and advertising. Journal of Interactive Advertising, 11(1), 63-73.https://doi.org/10.1080/15252019.2010.10722178

Chang, Y., & Yan, J. (2002). Benz car destroyed in China: A case of cross-cultural marketing. Journal of Euromarketing, 12(2), 71–86.

阎 俊、潘晶晶、张梦婷.直播电商中象征价值评论不一致对购买意愿的影响. 软科学. 2023, 37(11):131-137

常亚平、肖万福、阎俊*、邱媛媛、符捷.C2C环境下服务质量对阶段信任的影响研究，管理学报,2014,11(08):1215-1223.

阎俊、胡少龙、常亚平.基于公平视角的网络环境下服务补救对顾客忠诚的影响，管理学报，2013,10(10):1512-1519

阎俊、蒋音波、常亚平.网络口碑动机与口碑行为的关系研究,管理评论,2011,23(12):84-91.

阎俊、何欣.DIY动机研究，经济管理，2010,32(8):99-105

阎俊、佘秋玲.消费者抵制的心理机制研究-基于扎根理论，营销科学学报,2010.6(2):98-110

阎俊、佘秋玲. 社会责任消费行为量表研究，管理科学，2009,22(02):73-82

阎俊、陈丽瑞. 转型期营销经理道德敏感性的影响因素研究——个人文化特征的视角，管理学报 2009,6(10): 1399-1406

阎俊、陈丽瑞.本土B2C网站营销道德的量化评价体系研究，管理学报，2008,5(06):871-875+886

阎俊、陆雄文.在华日资企业的人力资源管理模式，经济管理，2005，（15）:80-84

阎俊、常亚平.基于综合社会契约论的跨文化商业伦理决策模型，浙江社会科学，2005(01):205-208

阎俊、陶平.提升企业营销道德的系统化措施，当代财经，2003(01):103-105

著作/教材

常亚平,阎俊.企业道德守则，中国经济出版社,2005 ISBN:7-5017-6936-2