2026年第36期(总第1180期)
演讲主题：Thresholds of Caution and Ambition: How CEO Mindsets Shape Product Recall Timing
主讲人：盛仕斌 美国伯明翰阿拉巴马大学教授
主持人：刘金鑫 创新创业与知识产权系副教授
活动时间：2026年6月1日（周一）10:00-11:30
活动地址：管院大楼119教室
主讲人简介：
盛仕斌博士现任美国伯明翰阿拉巴马大学市场营销学教授。盛教授的研究领域集中于营销战略，战略管理，创新创业，新兴经济体的制度环境等。他已经在市场营销和管理学的国际主流期刊上发表学术论文50多篇，其中UTD 期刊5篇及其他FT50 期刊多篇，包括Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, International Journal of Research in Marketing, Industrial Marketing Management, British Journal of Management, Journal of Business Research 等。盛教授多次获国际学术会议最佳论文奖。盛教授目前是多家国际学术期刊的编审委员会成员。
活动简介：
Product recall timing is a consequential operations decision because once a credible defect signal becomes known inside the firm, managers must decide whether continued investigation remains defensible or whether formal corrective action should begin. This issue is best understood as a post-awareness action-threshold problem and that CEO regulatory focus helps explain where firms set that threshold. Drawing on regulatory focus theory, this study predicts that promotion-focused CEOs will tolerate longer delays because they are more sensitive to premature lock-in, whereas prevention-focused CEOs will move more quickly because they are more sensitive to duty failure and omission-side loss. Defect severity compresses managerial discretion, weakening the promotion-delay relationship and strengthening the prevention-acceleration relationship. Findings from an event-level panel of 6,555 FDA-regulated recall events from 152 publicly traded U.S. firms between 2000 and 2025 support these predictions. By reframing awareness-to-initiation delay as a threshold-setting problem, this study extends product recall research and behavioral operations by showing how executive cognition shapes corrective-action timing in regulated quality management.
