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Wu, Zhaolong

Associate Professor

Department of Business Management

Research Interests:
Phone: 86-27-87556455
Email: w.zl@263.net

  EDUCATION BACKGROUND:


  Bachelor degree: Department of Physics, Huazhong Institute of Technology, 1978.


  Master degree: Department of Management, Huazhong University of Technology, 1988.



  LECTURE:


  Marketing, Services Marketing, Forecasting and Decision.



  FIELD:


  Services Marketing, Customer Loyalty.



  REPRESENTATIVE WORK:


  1. Wu Zhaolong, Wu Yuebin. The Strategy of Maintaining Customer Loyalty of Service Organization. East China Economic Management.2007.


  2. Wu Zhaolong, Wu Yuebin. The Breakthrough in Management Strategies of SMEs in Zhangjiang Province. Technoloy Progress and Policy.2006,9


  3. Wu Zhaolong, Ding Xiao. The Development of Services Marketing. Technology Management.2006,3


  4. Wu Zhaolong, Ding Xiao. To Improve the Services Delivery System By PDCA Cycle. Technology Management.2006,1

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