Education

　　Ph.D. (Majored in Management Science and Engineering), HUST, 2005.

　　M.E.(MBA), HUST, 1997.

　　B.E. (Majored in Mining Machinery), Henan Polytechnic University,1984

　　Overseas Visiting and Training

　　ResearchTraining:National University of Singapore,Jauaryn-March.2001,June-October.2001

　　Overseas Visiting:

　　(1)City University of Hong Kong/ Hong Kong University of Science and Technology/ University of Hong Kong, May.2010

　　(2) Yuan Ze University / National Chengchi University .December.2010

　　Courses Taught

　　Marketing Management, Sales Management, Marketing Channels.

　　Industrial Experiences

　　Consultant, Wuhan Great Bioengineering Co. ,Ltd，2009-Present

　　Consulting Activities:

　　Wuhan Kingbull Economic Development Co.,Ltd

　　HubeiTianyao Pharmaceutical Co., Ltd.

　　Guangxi Liugong Machinery Co., Ltd.

　　Research Interests

　　Marketing Channels Management (such as Relationship Management in Distributor-Manufacturer; Marketing Channels Design, etc.), Corporate Merger (Based on Stratagem in Marketing, Channels and Brand); Sales Management and Marketing Management.

　　Representative Research Papers

　　(1)Yun Hong,The Application of Principal Component Analysis to Commitment Evaluation Model, Chinese Journal of Management, 2006 Vol3, pp.538-542 (in Chinese)

　　(2)Yun Hong，Ying Ruoping, The research of comprehensive evaluation method for the commitment, Systems Engineering, 2005 Vol.23,pp.57-62 (in Chinese)

　　(3)Yun Hong，HuMingzhu, Research on Customer Value Promotion Strategies for China Mobile. Science and TechnologyManagement Research, 2005 May, pp.89-93 (in Chinese)

　　(4)YunHong, HuMingzhu. The Comprehensive Evaluation of Commitment in the Distribution-Manufacturer Relationship. Proceedings of 2005 International Conference on Management Science & Engineering, 2005.7: 923-928 ( by ISTP)

　　(5)YunHong，XuYeqing. The Application Study of Electronic Commerce in Jewelry Industry. Proceeding, The Fourth Wuhan International Conference on E-Business, 2005.6:570-575 ( by ISTP)