主要成果
Jun Yan, Jingjing Pan*, Zhen Li, Yaping Chang. Promoting eco-friendly advertising on social media: the fit between appeals and tie strength, International Journal of Advertising, 2024,43(1):202-230, (SSCI)
Jun Yan, Ihtesham Ali*, Rizwan Ali and Yaping Chang*. The Power of Affection: Exploring the Key Drivers of Customer Loyalty in Virtual Reality-Enabled Services, Frontiers in Psychology, Apr 2022, Vol.13, 850896(SSCI)
Biao Gao, Zhen Li*, and Jun Yan. The Influence of Social Commerce on Eco-friendly Consumer Behavior: Technological and Social Roles, Journal of Consumer Behavior, 2022, 21 (4) : 653-672 (SSCI)
Sharma, Amalesh, V. Kumar, Yan, Jun*, Borah, Sourav Bikash, Adhikary, Anirban, Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business Performance, Journal of International Business Studies. 2019,50(3), 365-392 (SSCI, UTD24)
Yaping Chang, You Li*, Jun Yan and V. Kumar. Getting More Likes: The Impact of Narrative Person and Brand Image on Customer brand Interactions. Journal of the Academy of Marketing Science, 47(6)1027–1045. (SSCI, FT50)
Ibrahim A. Alghwai, Jun Yan*, C. Wei. Professional of Interactive: CEOs’ Image Strategies in the Microblogging Context, Computers in Human Behavior, 2014(41):184-189 (SSCI)
Jun Yan, Qiuling She, Developing A Trichotomy Model to Measure Socially Responsible Behaviour in China, International Journal of Market Research, 2011,53(2):253-274（SSCI）
Jin-Feng Wu, Ya Ping Chang*, Jun Yan, De-Lin Hou Online product category and pricing strategies of land-based retailers. Internet Research. Jan 2019, 29 (1):245-270. (SSCI)
Xuebing Dong, Yaping Chang*, Yawei Wang, Jun Yan, Understanding Usage of Internet of Things (LOT) System in China: Cognitive Experience and Affect Experience as Moderator, Information Technology & People, 2017, 30(1):117-138 (SSCI)
Vilasini De Silva*, Jun Yan, Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market, International Journal of Marketing Studies, 2016, 8(3):129-144
Yaping Chang, Jun Yan, Jing Luo. Online In-Game Advertising Effect: Examining the Influence of Match Between Games and Advertising, Journal of Interactive Advertising, 2010, 11(1):63-73
Yaping Chang, Yan Jun*. Benz Car Destroyed in China-A Case of Cross-Cultural Marketing. Journal of Euro-marketing. 2002,12 (2): 71-87 (EBSCO)
阎 俊、潘晶晶、张梦婷，直播电商中象征价值评论不一致对购买意愿的影响. 软科学. 2023, 37(11):131-137
常亚平、肖万福、阎俊*、邱媛媛、符捷，C2C环境下服务质量对阶段信任的影响研究，管理学报,2014,11(08):1215-1223.
阎俊、胡少龙、常亚平，基于公平视角的网络环境下服务补救对顾客忠诚的影响，管理学报，2013,10(10):1512-1519
阎俊、蒋音波、常亚平，网络口碑动机与口碑行为的关系研究,管理评论,2011,23(12):84-91.
阎俊、何欣，DIY动机研究，经济管理，2010,32(8):99-105
阎俊、佘秋玲，消费者抵制的心理机制研究-基于扎根理论，营销科学学报，2010.6(2):98-110
阎俊、佘秋玲，社会责任消费行为量表研究，管理科学，2009,22(02):73-82
阎俊、陈丽瑞，转型期营销经理道德敏感性的影响因素研究——个人文化特征的视角，管理学报 2009,6(10): 1399-1406
阎俊、陈丽瑞，本土B2C网站营销道德的量化评价体系研究，管理学报，2008,5(06):871-875+886
阎俊、陆雄文，在华日资企业的人力资源管理模式，经济管理，2005，（15）:80-84
阎俊，西方企业伦理决策：理论与模型，生产力研究，2005(08):167-169
阎俊,基于综合社会契约论的跨文化商业伦理决策模型，浙江社会科学，2005(01):205-208
阎俊、陶平：提升企业营销道德的系统化措施，当代财经，2003(01):103-105
阎俊，重视伦理建设对企业的实际意义，江苏商论，2003(02):83-84
阎俊，影响绿色消费者消费行为的因素分析及其营销启示，北京工商大学学报(社会科学版),2003(02):56-58
阎俊，论服务企业的内部营销，商业研究,2003(14):39-40.
著作/教材
常亚平,阎俊.企业道德守则，中国经济出版社,2005 ISBN:7-5017-6936-2
