代表性文章（*为通讯作者）
[1] Yang, Mengxi, and Mengyang Wang* (2025), “How AI service quality influence brand loyalty: moderating effects of innovativeness, brand ethicality, and privacy concern,” Journal of Brand Management, online.
[2] Mengyang Wang, Kevin Zheng Zhou, Xuan Bai, Jiaxuan Li (2024), “Trust asymmetry and changes in supplier opportunism: An institutional contingency view,” Journal of Business Research, 173, 114537.
[3] Yang, Mengxi, and Mengyang Wang* (2024), “Brand innovativeness and brand equity: The mediating role of brand attitude and the moderating role of perceived brand ethicality,” Journal of Product & Brand Management, 33(7), 888-901.
[4] Chi Zhang, Dirk Moosmayer, Mengyang Wang*, Marc Ohana (2024), “Managing Chinese suppliers’ sustainability performance: The double-edged role of guanxi governance,” Industrial Marketing Management, 118, 189-199.
[5] Jiaxuan Li, Xihong Zhang, and Mengyang Wang* (2024), “Calculative trust, benevolent trust and supplier opportunism: The double edged role of IT infrastructure capability,” Journal of Business & Industrial Marketing, 39(10), 2171-2185.
[6] Ziyu Zhao, Mengyang Wang*, and Qiyuan Zhang (2024), “The double-edged sword effect of government-initiated CSR on organizational profitability: Moderating roles of slack resources and competition intensity,” Asia Pacific Journal of Management, 41, 2091–2118.
[7] Qiyuan Zhang, Mengyang Wang*, and Ziyu Zhao (2023), “Tie strength, tie brokerage and buyer-supplier co-exploration: A novelty-action trade-off,” International Journal of Logistics Management, 34 (5), 1276-1300.
[8] Qiyuan Zhang, Mengyang Wang*, and Ziyu Zhao (2022), “Does asset specificity lead to value expropriation or value creation? An institutional view,” International Journal of Physical Distribution & Logistics Management, 52 (9/10), 813-833.
[9] Mengyang Wang, Shibin Sheng, Kevin Zheng Zhou (2022), “Fairness asymmetry, changes in mutual trust, and supplier performance in buyer-supplier exchanges in China: A dyadic view,” Industrial Marketing Management, 106, 14-30.
[10] Mengyang Wang, Qiyuan Zhang, and Kevin Zheng Zhou (2020), “The origins of trust asymmetry in international relationships: An institutional view,” Journal of International Marketing, 28(2), 81-101.
[11] Mengyang Wang, and Kevin Zheng Zhou (2017), “The dyadic governance: Joint trust, trust asymmetry, and exchange performance,” Academy of Management, Atlanta, U.S., Best Paper Proceedings, BPS Division, 2017 Academy of Management Annual Meeting.
[12] Mengyang Wang, Qiyuan Zhang, Yonggui Wang, and Shibin Sheng (2016), “Governing local supplier opportunism in China: Moderating role of institutional forces,” Journal of Operations Management (UT-Dallas 24 top journals), 46, 84-94.
获奖经历
华中科技大学“华中卓越学者（晨星岗）”；
指导研究生论文获2023年中国市场营销国际学术年会优秀博士论文奖、2023年企业社会责任国际学术研讨会优秀论文奖、2023及2022年湖北省市场营销学会年会特等奖、一等奖等；
2022-2023学年度优秀教师班主任；
2023年度国际交流与合作先进个人；
2017年美国管理学会年会Academy of Management Annual Meeting最佳论文编录
社会服务
担任Journal of International Marketing、Asia Pacific Journal of Management、Academy of Management Annual Meeting等期刊及会议的匿名审稿人。
