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  • 杨彦武

    教授
  • 所属单位

    工商管理系
  • 研究方向

    电子商务、互联网营销、搜索推荐、搜索广告策略等
  • 电  话

    +86-27-87556416

    电子邮件

    yangyanwu@hust.edu.cn

教育背景

博士:法国ENSAM大学(2006)

硕士:中国科学院(2003)

学士:西北大学(2000)

兼职/社会服务

IEEE Intelligent Systems(IS)的客座编辑(Guest Editor)(2016)

The Journal of Finance and Data Science (JFDS)的副主编(Associate Editor)(2015-)

Information Processing and Management 编委会成员(2019-)

讲授课程

《市场研究》、《社会网络分析》、《营销管理》等。

研究领域

电子商务、互联网营销、搜索推荐、互联网广告策略等

科研项目

1、主持:国家自然科学基金面上项目——关键字竞价广告策略的多阶段联合优化研究,2017-2020

2、主持:国家自然科学基金面上项目——搜索竞价中关键字最优化策略研究,2013-2016

3、主持:国家自然科学基金面上项目——跨搜索引擎关键字竞价广告预算分配最优化策略研究,2011-2013

4、主持:国家科技部863专题项目——涉及空间语义的自适应人机交互关键技术,2008-2010

代表性文章

1、Yang, Y., Jansen, B. J., Yang, Y. C., Guo, X., & Zeng, D., (2019). Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework. IEEE Intelligent Systems, 34(1), 32 - 42. (SCI)

2、Yang, Y., Li, X., Zeng, D., & Jansen, B. J., (2018). Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study, Internet Research, 28(4), 1079-1102. (SCI)

3、Yang, Y., Yang, Y. C., Jansen, B. J., & Lalmas, M. (2017). Computational Advertising: A Paradigm Shift for Advertising and Marketing?. IEEE Intelligent Systems, 32(3), 3-6. (SCI)

4、Zeng, F., Tao, R., Yang, Y.*, & Xie, T. (2017). How Social Communications Influence Advertising Perception and Response in Online Communities?. Frontiers in Psychology, 8, 1349. (Corresponding author) (SCI)

5、Ortiz-Cordova, A., Yang, Y. and Jansen, B. J. (2015). External to Internal Search: Associating Searching on Search Engines with Searching on Sites, Information Processing & Management, 51(5): 718-736. (SCI)

6、Yang, Y., Zeng, D., Yang, C.Y., & Zhang, J. (2015). Optimal budget allocation across search advertising markets. INFORMS Journal on Computing, 27(2), 285-300. (管理顶级UTD,SCI)

7、Qi, J., Z. Chao, Y. Yang, (2014) Recommendations based on Social Relationships in Mobile Services, Systems Research and Behavioral Science, Vol. 31, No. 3, pp. 424–436, May/June 2014. (SCI)

8、Yang, Y., R. Qin, B.J. Jansen, J. Zhang, D. Zeng, (2014) Budget Planning for Coupled Campaigns in Sponsored Search Auctions, International Journal of Electronic Commerce, Vol. 18, No. 3, pp. 39–66, Spring 2014. (SCI)

9、Zhang, J., Y. Yang*, X. Li, R. Qin, D. Zeng, (2014) Dynamic Dual Adjustment of Daily Budgets and Bids in Search Auctions, Decision Support Systems, 57: 105-114, January 2014. (Corresponding author) (SCI)

10、Yang, Y., J. Zhang, R. Qin, J. Li, B. Liu, Z. Liu (2013). Budget Optimization Strategies in Uncertain Environments of Search Auctions: A Preliminary Investigation. IEEE Transactions on Services Computing, 6 (2): 168-176, April-June 2013. (SCI)

11、Yang, Y., J. Zhang, R. Qin, J. Li, F. Wang, W. Qi (2012). A Budget optimization framework for search advertisements across markets, IEEE Transactions on Systems, Man, and Cybernetics. Part A: Systems and Humans, 42(5): 1141-1151 (2012). (SCI)

12、Yang, Y., Personalized search strategy for spatial information on the Web, IEEE Intelligent Systems, 27(1): 12-20 (2012). (SCI)

13、Xiarong Li, Daniel D. Zeng, Yong Liu, Yanwu Yang, Click Fraud and the Adverse Effects of Competition, IEEE Intelligent Systems, vol. 26, no. 6, pp. 31-39, Nov./Dec. 2011. (SCI)

14、Yang, Y., C. Claramunt, M.-A. Aufaure, User-centric Similarity and Proximity Measures for Spatial Personalization, International Journal of Data Warehousing and Mining, 6(2):59-78, 2010. (SCI)

15、Xia, F., Yang, Y., F. Li, J. Wang, A Closed-Form Reduction of Multi-class Cost-Sensitive Learning to Weighted Multi-class Learning, Pattern Recognition, Vol.42, No.7, 2009:1572-1581. (SCI)

16、Xia, F., W. Zhang, F. Li and Y. Yang, Ranking with Decision Tree, Knowledge and Information Systems, vol.17, no. 3, pp.381-395, 2008. (SCI)

17、Xia, F., L. Zhou, Y. Yang and W. Zhang, Ordinal Regression as Multiclass Classification. The Internal Journal of Intelligent Control System, Vol. 12 (3), Sep 2007, 230-238.

18、Yang, Y. and Claramunt, C., 2003, A process-based multi-representation of gradual changes, Journal of Geographical Decision Analysis, 7 (1), 1-13.

19、杨彦武, 郭迅华, 曾大军,张杰, 秦蕊,搜索竞价中关键字最优化策略. 信息系统学报,12: 9-23.

20、杨彦武, 王飞跃, 曾大军, 秦蕊, 李娟娟, 张杰. 跨搜索引擎关键字竞价广告预算分配策略. 科技导报, 29(04):18-24, 2011.

著作(教材)

1、Budget constraints and optimization in sponsored search auctions, 2013. Academic Press; 1 edition, ISBN-10: 0123970393, ISBN-13: 978-0123970398 Yang, Y., F. Wang.(专著)

2、理解赞助搜索广告:关键字广告的核心要素,2018,机械工业出版社,杨彦武(译著)