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本人长期进行IT 采纳及使用、电子商务及社会化商务环境下的消费者行为、用户信息安全及隐私行为的相关研究,取得了较为丰硕的成果,其论文见刊于信息系统领域SCI/SSCI收录的A类期刊,包括Information &Management, Decision Support Systems等。AIS会员, 担任湖北省电子商务学会理事,2018亚太信息系统会议(PACIS)Track Chair of E-Business and E-Government,武汉电子商务国际会议(2017,2018,2019)Track Chair of Social Network and Social Commerce。长期担任ISJ, IM,JGIM,DSS,ICIS, PACIS等期刊及会议匿名审稿人。







2011年6月-2011年11月 香港城市大学商学院 研究助理

2013年4月-2014年4月 加拿大英属哥伦比亚大学商学院 访问学者






[1] 国家自然科学基金面上项目:信息系统个人化趋势下的IT整合使用:行为与演化与优化研究,起止年月:2018年1月-2021年12月,在研,主持

[2] 教育部人文社科研究规划基金:基于体验式设计过程的IT整合使用研究:行为和能力的协同演化与优化,起止年月:2017年7月-2020年7月,在研,主持

[3] 国家自然科学基金青年项目,71201062,移动互联网用户信息安全行为内部决策机理及其干预机制研究,起止年月:2013年1月-2015年12月,19万,已结题,主持。

[4] 国家自然科学基金重点国际(地区)合作研究项目:智联网环境下服务模式创新的理论与方法研究(71810107003),2019年1月-2023年12月,在研,专题负责人。

[5] 国家社会科学基金重大项目:基于大数据的智能化社会治理监测,评估与应对策略研究,(18ZDA109),2019年1月-2021年12月,正在进行,在研,主要参与者。

[6] 国家自然科学基金重点项目,71332001,社会化商务商业模式创新的理论与方法研究,起止年月:2014年1月-2018年12月,255万,已结题,专题负责人。


[1] Hong Zhang, Ling Zhao*. The Role of Online Product Recommendations on Customer Decision Making and Loyalty in Social Shopping Communities. Journal: International Journal of Information Management, 2018, 38:150-166.

[2]胡莹莹, 赵玲*, 范思, 跨渠道环境下习惯的双重影响及动态演化机制研究, 管理学报,2018, 15(4): 598-607.

[3] Jinlin Wan, Ling Zhao*, Yaobin Lu, Sumeet Gupta. Evaluating App Bundling Strategy for Selling Mobile Apps: An Ambivalent Perspective, Information Technology and People, 2017, 31(1): 2-23.

[4] Rui Zheng, Jun Yang, Ling Zhao* Sumeet Gupta. Enhancing Customer Brand Experience and Loyalty through Enterprise Microblogs—Empirical Evidence from a Communication Framework Perspective. Information Technology and People, 2017, 30(3): 580-601.

[5] Shuwei Zhang, Ling Zhao*, Yaobin Lu, Yang Jun. Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services Information & Management, 2016, 53(7):904~914.

[6] Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao*, Aihui Chen. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework. International Journal of Mobile Communications, 2014,12(6):551~577.

[7] Ling Zhao, Yaobin Lu, Bin Wang, Patrick Y. K. Chau, Long Zhang. Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective. International Journal of Information Management, 2012, 32(6):574~588.

[8] Ling Zhao, Yaobin Lu, Long Zhang, Chau, Patrick Y. K. Chau. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model. Decision Support Systems, 2012, 52(3):645~656

[9] Ling Zhao, Yaobin Lu. Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention. Decision Support Systems, 2012, 5 3(4):825~834

[10] Ling Zhao, Yaobin Lu, Sumeet Gupta. Disclosure Intention of Location-Related Information in Location-Based Social Network Services. International Journal of Electronic Commerce, 2012, 16(4):53~89.

[11] Ling Zhao, Yaobin Lu, Wayne Huang, Qiuhong Wang. Internet Inequality: The Relationship between High School Students' Internet Use in Different Locations and their Internet Self-efficacy. Computers & Education (SCI&SSCI, IF: 2.868). 2011, 55(4):1405-1423.

[12] Ling Zhao, Yaobin Lu, Bin Wang, Wayne Huang. What Make Them Happy and Curious Using the Internet? ——An Exploratory Study on High School Students’ Internet Use from a Self-Determination Theory Perspective. Computers & Education (SCI&SSCI, IF: 2.868). 2011, 56(2): 346-356.

[13] Yaobin Lu, Ling Zhao*, Bin Wang. From Virtual Community Members to C2C E-commerce Buyers: Trust in Virtual Communities and its Effect on Consumers’ Purchase Intention. Electronic Commerce Research and Applications (SSCI, IF: 1.734), 2010, 9(4): 346-360.

[14] Jinlin Wan, Yaobin Lu, Bin Wang, Ling Zhao, How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective, Information & Management, 2017, 54(7): 837-850

[15] Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao. Impacts of knowledge on online brand success: an agent-based model for online market share enhancement, European Journal of Operational Research, 2016, 48(3):1093~1103

[16] Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao. What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences , Information & Management, 2014. 12.1, 51(8):1017~1030

[17] Hong Zhang, Yaobin Lu, Ping Gao, Ling Zhao, Social shopping communities as an emerging business model of youth entrepreneurship: exploring the effects of website characteristics, International Journal of Technology Management, 2014.01.01, 66(4):319-345

[18] Aihui Chen, Yaobin Lu, Bin Wang, Ling Zhao, Ming Li. What drives content creation behavior on SNSs? A commitment perspective, Journal of Business Research, 2013.12.01, 66(12):2529~2535

[19] Shuiqing Yang, Yaobin Lu, Bin Wang, Ling Zhao. The benefits and dangers of flow experience in high school students' internet usage: The role of parental support, Computers in Human Behavior, 2014.12.01, 41:504~513


[1] Cuicui Cao, Ling Zhao*, Yingying Hu (2019), “Anthropomorphism of Intelligent Personal Assistants (IPAs): Antecedents and Consequences”, PACIS 2019 Proceedings.

[2] Min Teng, Ling Zhao* (2019), “How market react to information security incidents and the effectiveness of companies’ response strategies: empirical evidence from China and USA”. 2019 Global Finance Conference.

[3] Zhao, Ling; Lu, Xingwei; and Hu, Yingying (2018), "A Proposed Theoretical Model of Discontinuous Usage of Voice-Activated Intelligent Personal Assistants (IPAs)". PACIS 2018 Proceedings. https://aisel.aisnet.org/pacis2018/245.

[4] Huang, Hongjun; Yang, Jun; Zhou, Yuanyuan; Zhao, Ling; and Wan, Jin Lin (2018), "The Effect of Reviewer Similarity Network and Interaction in Online Video Platform". PACIS 2018 Proceedings. https://aisel.aisnet.org/pacis2018/224.

[5] Yingying Hu, Ling Zhao*; Dongdong Zou; and Min Teng (2017), "Why Consumers Need Diversity? Understanding Consumers' Multiple Usage of Competing Mobile Applications from a Variety-seeking Perspective". PACIS 2017 Proceedings. https://aisel.aisnet.org/pacis2017/167.

[6] Si Fan; Yaobin Lu; Ling Zhao; and Pan, Zhao (2017), "You Are Not Alone: the Impacts of Danmu Technological Features And Co-experience On Consumer Video Watching Behavior". PACIS 2017 Proceedings. https://aisel.aisnet.org/pacis2017/85.

[7] Shuwei Zhang,Ling Zhao* ,Yaobin Lu,Jun Yang,Get Tired of Socializing as Social Animal? An Empirical Explanation on Discontinuous Usage Behavior in Social Network Services, 14th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 2015.7.5-2015.7.9. Second Runner-up Award for Best Paper

[8] Lu, Yaobin,Zhao, Ling*,Wang, Bin,Exploring Factors Affecting Trust and Purchase Behavior in Virtual Communities,IEEE Symposium on Advanced Management of Information for Globalized Enterprises,Tianjin,2008.9.28-2008.9.29

[9] Zhao, Ling ,Lu, Yaobin. Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention,Pacific Asia Conference on Information System,Taiwan,2010.07.09-2010.07.12


[1] 译著,《项目管理——获得竞争优势(第四版)》,机械工业出版社,2018.


[1] 2018 湖北省科学技术奖自然科学奖三等奖(排名第二),《移动商务的基础理论与方法研究》

[2] 2018 第十一届湖北省社会科学优秀成果三等奖(排名第一),《Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services》

[3] 2018 第十一届湖北省社会科学优秀成果三等奖(排名第四),《协同电子商务中交互行为演化及市场绩效研究》

[4] 2017 第16届计算机模拟与信息技术学术会议优秀论文

[5] 2017 华中学者

[6] 2015 亚太信息系统会议(PACIS) “Second Runner-up Award for Best Paper” [7] 2013 湖北省优秀博士学位论文奖