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  • 张婧

    教授
  • 所属单位

    工商管理系
  • 研究方向

    产业营销;社会化营销;品牌战略;营销战略;市场导向;industrial marketing; social marketing; branding strategy; marketing strategy; market orientation
  • 电  话

    电子邮件

    jingzhang@mail.hust.edu.cn

教育背景

  

博士后:华中科技大学经济学院理论经济学博士后流动站(2008)

  

博士:华中科技大学管理学院企业管理专业(2005)

  

硕士:华中理工大学经济学院西方经济学专业(1998)

  

学士:华中理工大学经管学院国际贸易专业(1995)

  

海外访问、进修

  

2006年12月-2007年12月 加拿大多伦多大学访问学者

  

讲授课程

  

《营销管理》、《市场研究》、《国际贸易》、《社会研究方法》等。

  

研究领域

  

产业营销;社会化营销;品牌战略;营销战略;市场导向

  

主持基金课题

  

国家自然科学基金青年项目《出口企业市场导向的前因变量与绩效结果研究》(2005-2007)

  

国家自然科学基金面上项目《中小型出口企业市场导向、组织创新、组织学习与出口绩效的关系研究》(2009-2011,编号:70872036,结题评估:优)

  

国家自然科学基金面上项目《产业服务情境下资源互动、价值共创与品牌绩效的关系研究》(2013-2016,编号:71272125)

代表性成果

  

[1] 张婧,段艳玲,市场导向均衡对制造型企业产品创新绩效影响的实证研究,管理世界,2010,(12):119-130.

  

[2]Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du. Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management, 2015, 51: 47–58(SSCI收录)

  

[3] Jing Zhang, Yanxin Jiang, Rizwan Shabbir and Miao Zhu. How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms. Journal of Business & Industrial Marketing, 2016, 31/1 (SSCI收录)

  

[4] Jing Zhang, Yanling Duan. The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers.Management Decision,2010, 48(6):849-867.(SSCI收录)ESI高引论文

  

[5] Hongzhi Gao, Monica Ren, Jing Zhang(通讯作者), Ruiyi Sun. Network Gatekeeping in SME Exporters’ Market Entry in China. International Marketing Review, accpeted (SSCI收录)

  

[6] 张婧,何勇,服务主导逻辑导向与资源互动对价值共创的影响研究,科研管理, 2014.35(1):115-122.

  

[7] 张婧,段艳玲,市场导向组织变革的动力机制研究,科研管理,2013(10):109-117

  

[8] 张婧,段艳玲,市场导向对产品创新类型和产品创新绩效的影响---------基于中国制造型出口企业的实证研究,科研管理,2011,(5):68-77.

  

[9] 张婧、邓卉,品牌价值共创的关键维度及其对顾客认知与品牌绩效的影响:产业服务情境的实证研究,南开管理评论,2013(2):104 -115,160

  

[10] 张婧,段艳玲,我国制造型企业市场导向和创新导向对新产品绩效影响的实证研究,南开管理评论,2010,13(1):81-89.

  

[11] 张婧,蒋艳新,产业服务企业品牌导向对品牌资产的影响机制研究,管理评论,2016, (已录用)

  

[12] 张婧,祁超,出口企业竞争战略对产品创新的影响:以市场导向为中介变量,管理评论,2011(7):53-61.

  

[13] 张婧,论高技术企业的驱动市场战略,管理评论,2006(3):54-58

  

[14] 张婧,市场导向和企业绩效的因果关系研究,管理评论,2005(1):41-46

  

[15] 张婧,何勇,渐进式创新与激进式创新:前因变量、绩效结果和交互作用,中国科技论坛, 2014(5):5-9.

  

[16] 张婧,何爽. 商业关系终止意向的影响因素:B2B情境下的卖方视角,管理学报, 2016(1)

  

[17] 张婧,段艳玲,战略导向、组织创新性与经营绩效关系的实证研究,管理学报,2013(10):1625-1633

  

[18] 张婧,赵紫锟,反应型和先动型市场导向对产品创新和经营绩效的影响研究,管理学报,2011(9):1378-1386.

  

[19] 张婧,段艳玲,制造型企业市场导向执行模式及前因变量和绩效,管理学报,2011,8(5):691-698.

  

[20] 张婧,祁超,战略导向对组织创新的影响:我国制造型企业的实证研究,营销科学学报,2011,7(1):82-98.

  

[21] 张婧,段艳玲,制造型出口企业市场驱动型学习对新产品绩效的影响研究, 科学学研究,2010,28(6):912-919.(人大书报资料中心市场营销2010年第9期转载)

  

[22] 张婧,内部市场导向的理论模型构建思路,预测,2006(1):72-75

  

[23] Zhang Jing, Yong He. Key Dimensions of Brand Value Co-creation and Its Impacts upon Customer Perception and Brand Performance: An Empirical Research in the Context of Industrial Services. Nankai Business Review International, 2014.5(1):43-69.

  

[24] Zhang Jing, Duan Yanling,Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers. Nankai Business Review International,2010,1(2):214-231. (年度最优论文)

  

[25] Zhang Jing, Jiang Y, Zhu M. Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters. Journal of Advances in Management Research, 2015. 12(1): 43-54.

  

[26] Zhang Jing, Zhu M.Market orientation, product innovation and export performance: evidence from Chinese manufacturers. Journal of Strategic Marketing, 2015: 1-21.

  

[27] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Influence of Brand awareness, Brand image and Perceivec quality on Brand loyalty: A Case Study of OPPO Brand in THAILAND, Interdisciplinary Journal of Contemporary Research in Business, 2014, Vol.5, No.12, p.10-21.

  

[28] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Relationship of Brand Equity Dimensions: A Case Study of Samsung Brand in Thailand, European Journal of Business and Management,2014, Vol.6, No.16, p.182-189.

  

[29] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Association of Brand Equity Dimension and Market Share: A Case Study of Smartphone in Thailand, Journal of Economics and Sustainable Development, 2014,Vol.5, No.21, p.100-106.

  

[30] Zhang Jing, Jiang, Y., Shabbir, R., & Duan, Y. How perceived institutional pressures impact market orientation: an empirical study of Chinese manufacturing firms. Asia Pacific Journal of Marketing and Logistics, 2015, 27(2): 267-293 .

  

[31] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework. International Journal of Business and Management, 2015, 10(1), 80 - 91.

  

[32] Zhang Jing, Shabbir, R., & Mujeeb-ur-Rehman, A. Role of Social Media in Pre-purchase Consumer Information Search: A Uses and Gratifications Perspective. Mediterranean Journal of Social Sciences, 2015, 6(1), 11-22.

  

[33] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Managing Consumer Commitment through Online Brand Communities: Empirical Evidence from China. European Scientific Journal, 2015, 11(1), 138-154

  

[34] Shabbir, R., Zhang Jing, Pitsaphol, C., & Hassan, W. The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach. Information Management and Business Review, 2015, 7 (1), 48-58

  

[35] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Mobile Crowdsourcing: Intrinsic and Extrinsic Motivational Factors Influencing Online Communities in China. Journal of Marketing Development & Competitiveness, 2015, Vol. 9, No. 1. Pp. 129-145.

  

[36] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Customer-supplier interactions in crowdsourcing practices: customer participation on creating and sharing of new product value. International Journal of Management Sciences and Business Research, 2015, Mar-2015 Vol-4, Issue 3, pp. 11-23.

  

[37] Ali Khalaf, Zhang Jing., & Ahmed GhanimZghairAlbazooni. Crowdsourcing in User-Generated Content Communities: Impact of Online Networks on Perception and Intended Behaviors of Crowd Engagement. International Journal of Business Administration, 2015, Vol. 6, No. 3: pp. 25-38.

  

[38] Ali Khalaf & Zhang Jing. Crowdsourcing and Digital Communities in Chinese Context: Antecedents of Contribution. International Journal of Business and Social Science, 2015, Vol-6, No. 9, pp. 155-167.

  

[39] Ali Khalaf , & Zhang Jing. Crowdsourcing and e-commerce: Chinese online reviews. Journal of Marketing Research and Case Studies. Accepted

  

[40] Wijesinghe T C, Zhang Jing. Location Based Marketing: A Promising Marketing in Sri Lanka. International Journal of Marketing Studies, 2015. 7(5): 88-93.

  

[41] 张婧,我国企业以市场为导向的战略转型研究,科学出版社,2012年12月,33万字

  

[42] 张婧,我国出口企业市场导向的前因变量和绩效结果研究,光明日报出版社,2008年1月

  

招收学术型博硕士生条件(不包括MBA学生和EMBA学生):

  

1)对学术研究感兴趣,能吃苦,甘于清贫,坐得住冷板凳(混文凭者请自行绕道);

 

 2)英文写作能力强,执行能力强,数据分析能力强;

 

 3)有一定的组织能力和协调能力、奉献精神、以及团队服务意识;

  

4)硕博连读生优先