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Business Administration

English - Faculty & Research - Faculty - Business Administration - Content

  • Dai Xin

    Associate Professor
  • Subordinate unit

    Department of Business Administration
  • Research Interests

    Consumer Dining Behavior, Social Behavior-Guided Advertising, Promotion of Social Value Implantation, Corporate Brand Communication, Crisis Management, Digitization Enablement and Corporate Strategic Transformation, etc.
  • Telephone

    +86-15902752088

    E-mail

    daixin@mail.hust.edu.cn

Education

Ph.D. (Majored in Enterprise Management ), HUST, 2005.

M.A. (Majored in MBA), HUST, 2001.

B.E. (Majored in Automatic Control ), WIT, 1996.

Overseas Visiting and Training

Digital Enablement (DEC) international conference, UNSW Australia Business School, Dec. 2016

Visiting Scholar, University of Illinois at Urbanar-Champaign, Jan. 2013- Jan. 2014

International Advertising and Public Relations Forum, University of Massachusetts Augest,2011

Students Marketing Consultancy Projects, City University of Hong Kong,China,Jan.2011

Marketing Rearch Model Training Program, Whaton Business School, university of Pennsylvanvia, Oct. 2007.

Industrial Experiences

Marketing manager, Hongtaokai Group Co., Ltd., 1998-2001.

Manufacturing Manager, Hubei Fulin Chemistry Engineering Group Co., Ltd., 1996-1998.

Consulting (Training) Activities

Kingdream Public Limited Company; Hubei Mobile Communications Group Co., Ltd; Wuhan State-owned Industry Investment Co., Ltd; CNTC Hubei Provincial Tobacco Corporation; Jing Brand Co., Ltd; WISDRI(Wuhan)Automation Co., Ltd; Ping An Property & Casualty Insurance Company Of China, Ltd; Sunwave Communications Co., Ltd, etc.

Research Interests

Consumer Dining Behavior, Social Behavior-Guided Advertising, Promotion of Social Value Implantation, Corporate Brand Communication, Crisis Management, Digitization Enablement and Corporate Strategic Transformation, etc.

Research Projects

[1]Presided over a major project of the sub-project of national social science fund: Research on the strategy, path and supporting system of the transformation of China's manufacturing industry driven by information network technology (16ZDA013), 2017-2021

[2]Presided over the general project of National Natural Science Foundation of China: The impact mechanism of customers' social dining behavior on their consumption happiness: An empirical study based on food well-being and matching theory (71672063), 2017-2020

[3]Presided over the general project of National Natural Science Foundation of China: Mechanism of action of social behavior-guided advertising on audience: An empirical study based on target initiation and social clinical sense (71272126), 2013-2016

[4]Presided over the National Natural Science Foundation of China youth program: A study of consumer shopping decision-making in the context of enterprise social value implantation promotion (70902011), 2010-2012

[5]Presided over the provincial teaching research project of higher education institutions in Hubei Province: Research and practice on the interdisciplinary innovative talent training mechanism based on the science and technology competition platform for college students (2014039)

[6]Presided over the youth project of Hubei social science fund: Research on Hubei green advertising regulation based on the legitimacy theory (2009023), 2009-2010

Representative Research Papers

[1]First author. How do Chinese top 500 enterprises do international communication——Based on the perspective of website design and cultural adaptation[J]. Journalism & Communication, 2019(04):85-112.

[2]Corresponding author. When are influentials equally influenceable? The strength of strong ties in new product adoption[J]. Journal of Business Research, 2018, 82:160-170.

[3]First author. Research on mechanism of reverse survival of crisis based on organizational legitimacy and channel power [J]. Chinese Journal of Management, 2018, 15(05):643-652.

[4]First author. Research on the influence of mobile public service advertising on audience's moral identity and prosocial behavior [J]. Management World, 2017(07):178-179.

[5]First author. Factors influencing college students' participation in scientific and technological competitions [J]. Research in Higher Education of Engineering, 2017(05): 156-159.

[6]First author. Competency characteristics and influencing factors of successful entrepreneurs in the initial stage of innovation and entrepreneurship——Based on the 2015 "Forbes China 30 entrepreneurs under 30 years old" analysis [J]. Educational Research,2016,37(12):89-96+111.

[7]First author. The effect of message framing and message targeting on prosocial behavior of the audience [J]. Chinese Journal of Management, 2015, 12(06):880-887.

[8]First author. Legitimacy strategy and its effect on consumer' s attitude under the circumstance of crisis [J]. Chinese Journal of Management, 2010, 7(10): 1520-1528.

[9]Second author. Research on the development model of important ecological function zones based on green responsibility [J]. Xinhua Digest,2009, 1:33-34.

Monographs/Textbooks

[1]First author. Crisis Management Research Based on Case Study [M]. Beijing: Science Press, 2018. (ISBN: 978-7-03-054947-1)

[2]Sole author. New Media Marketing: The New Perspective of Network Marketing [M]. Beijing: China Machine Press, 2017. (ISBN:978-7-111-58304-2)

[3]Sole author. Green Advertising Strategies and Regulation [M]. Beijing: Science Press, 2010. (ISBN:978-7-03-029110-3)

[4]Sole author. Research on Marketing Change Practice of Chinese Enterprises [M]. Beijing: China Social Sciences Press, 2009. (ISBN: 978-7-5004-8078-5)

[5]First author. Theoretical Research and Practical Application of College Students' Science and Technology Competition [M]. Wuhan: Huazhong University of Science and Technology Press, 2017(ISBN: 978-7-5680-1095-5)

[6]First author. College Students' Science and Technology Competition Entry Guide and Case Review [M]. Wuhan: Huazhong University of Science and Technology Press, 2017(ISBN: 978-7-5680-1097-9)

Case Studies

[1]Dai Xin, Yan Chenfeng, Chen Ting, et al. Dynamic Competition: The Battle between Inmotion and Xiaomi in the Market of Balance Car (Micro case). 2018.

[2]Dai Xin, Liu Xiaoji, Yan Chenfeng, et al. Resource Orchestration: Janus’ story of building its own intelligent manufacturing factory (General). 2018.

[3]Dai Xin, Zhou Ying, Gong Jingyuan, et al. Institutional Entrepreneurship:How did Fu promote the development of orange e-commerce industry in Mayang? 2017.

[4]Dai Xin, Lu Hong, et al. Yangzhou People's Broadcasting Station: How to Co-creating Value on Travel Mart?Selected into the case database of China Management Case-sharing Center. 2016.

[5]Dai Xin, Xiong Ying, et al. Bestore: How to Land in the Top List of Online Snack Sales in the “Double-11” Festival. Selected into the case database of China Management Case-sharing Center. 2015.

[6]Dai Xin, Wen Baotang, et al. Zhouheiya: How to Restore Corporate Image with Weibo after Crisis. 2014.

[7]Dai Xin, Cao Qiuliang, et al. A promotion problem of Suizhou Bingzi Apparel Company. 2012.

Grants and Awards

[1]100 excellent management cases (Micro case) nationwide in 2018: Dynamic Competition: The Battle between Inmotion and Xiaomi in the Market of Balance Car. Awarded by: China National MBA Education Supervisory Committee

[2]100 excellent management cases (General) nationwide in 2018: Resource Orchestration: Janus’ story of building its own intelligent manufacturing factory. Awarded by: China National MBA Education Supervisory Committee

[3]100 excellent management cases nationwide in 2017: Institutional Entrepreneurship:How did Fu promote the development of orange e-commerce industry in Mayang? Awarded by: China National MBA Education Supervisory Committee

[4]100 excellent management cases nationwide in 2014: Zhouheiya: How to Restore Corporate Image with Weibo after Crisis. Awarded by: China National MBA Education Supervisory Committee

[5]100 excellent management cases nationwide in 2012: A promotion problem of Suizhou Bingzi Apparel Company. Awarded by: China National MBA Education Supervisory Committee

[6]The first prize of teaching quality of Huazhong University of Science and Technology in 2015

[7]First prize of 2009 young teachers' teaching competition of Huazhong University of Science and Technology

[8]Instructor of the first prize team of the 8th National College Student Advertising Art Competition in Hubei Division in 2016

[9]Instructor of the National Gold Award Winning Team of the Youth College National Entrepreneurship Competition (Public Welfare) in 2014

[10]Instructor of the Gold Award Team of the 7th “Challenge Cup” College Student Business Plan Competition in Hubei Province in 2012

[11]Instructor of the National Silver Award Team of the 7th National “Challenge Cup” Student Business Plan Competition in 2010

Teaching (2014-2018)

Undergraduate:

Entrepreneurial Marketing, 32 Teaching Hours

Advertising & Promotion, 120 Teaching Hours

Social Media Marketing, 64 Teaching Hours

Marketing, 184 Teaching Hours

Integrated Marketing Communication, 80 Teaching Hours

Graduate:

Change Management and Crisis Management, 96 Teaching Hours

Internet Marketing, 96 Teaching Hours

New Media Marketing, 168 Teaching Hours

Marketing Management, 560 Teaching Hours