Education
Ph.D. (Majored in Enterprise Management), HUST, 2010
MA.Sc. (Majored in Industrial Economics), Hubei Academy of Social Science, 2001
B.S. (Majored in Accounting), Central South University, 1998
Overseas Visiting and Training
Visiting Scholar, Stony Brook University, the United States, 2018-Dec.
Students Marketing Consultancy Projects, City University of Hong Kong, 2011-Jan.
Industrial Experiences
Consulting and Executive Training for enterprises and institutions in finance and insurance, tourism, FMCG, retailing, real estate, manufacturing, healthcare and other industries.
Clients: Yellow Crane Tower Science Park Group Co., Ltd., Tuoren Holding Group Co., Ltd., Puxin Asset Management Co., Ltd., China Post Group Wuhan Branch, Shandong Economic and Information Technology Committee, China Insurance Regulatory Commission, Wuhan Tourism Development & Investment Group Co., Ltd., Zhou Hei Ya International Holdings Co., Ltd., Wanda Commercial Properties Co., Ltd., WISDRI Engineering& Research Inc., Ltd., FiberHi (Beijing) Food Co., Ltd., Hubei Konson Konjac Technology Co., Ltd., Guangzhou New & Shop Shopping Plaza Co., Ltd., Wuhan Yian Medical Equipment Co., Ltd., Hubei Federation of Social Science Cycles.
Hubei Marketing Institute, Executive Director, Deputy Secretary.
Member of International Association of Chinese Management Researchers(IACMR)
Research Interests
Brand management, Consumer Behavior, Marketing Communications, etc.
Research Projects
[1]Research on Standards of Practice Teaching, Nov. 2017-Nov. 2018, Ministry of Education of the PRC.
[2]Research on Strategic Response Mechanisms of Enterprises to Non-Market Demands, Jan. 2016-Dec. 2019, National Natural Science Foundation of China (NFSC), Project No. 71572064.
[3]Research on Corporate Social Responsibility Behavior from the Perspective of Social Restoration, Jan. 2010-Dec. 2012, National Natural Science Foundation of China (NFSC), Project No. 70972015.
[4]A study on the employability and entrepreneurship in the Cross-cultural environment, Jan. 2011-Dec. 2011, UK Prime Minister Initiative Programs. (PMI 2)
[5]The Impacts of Normative Rationality to Socially Responsible Consumer Behavior, May. 2012-Dec. 2013, Independent Innovation Research Foundation of HUST, Project No. 2012WQN012.
[6]Research on Consumer’s Normative Rationality, Jan. 2010-Dec. 2012
[7]The Youth Project of Humanities and Social Sciences Foundation of HUST, Project No.2009015.
[8]Two projects of Teaching Research Foundation of HUST, Sep. 2017-Aug. 2019 and Oct. 2008-Sep. 2010.
Representative Research Papers
[1]With Wu J., Tian Z. & Xiong Q. The Impact of Government Subsidies on Corporate Innovation in Strategic Emerging Industries, Studies in Science of Science (in Chinese), Jan. 2018, Vol. 36(1): 158-166.
[2]With Tian Z. & Hou J. The Impacts of Social Norms to Socially Responsible Consumer Behavior in China, Chinese Journal of Management (in Chinese), Jan. 2016, Vol. 13(1): 115-121.
[3]With Tian Z., Yang W & Wang R. Consumer Normative Rationality’ Denotation and Connotation and The Relationship Between Normative Rationality and Consumer Behavior, Journal of Marketing Science (in Chinese), Mar. 2011, Vol. 7(1): 35-52.
[4]With Tian Z. & Yang W.. Social Norms Influencing Chinese Consumer Behavior and Consumer Perception of Them--An Exploratory Study on Consumer Normative Rationality, Economic Management Journal (in Chinese), Jan. 2011, Vol. 33(1): 101-111.
[5]Long X., Tian Z.. Cause-related Behavior: Comparison of Consumer Goods Corporations and Industrial Goods Corporations, 2010 International Conference on Management and Service Science, Wuhan, Aug. 2010. (EI, Compendex)
[6]Long X., Tian Z.. The Consumer Behavior under the Influence of Normative of Rationality, Journal of Hunan University (Social Science Edition) (in Chinese), Sep. 2010, Vol. 24(5): 69-73.
Grants and Awards
[1]The Outstanding Awards of Teaching Achievement of HUST, Apr. 2019
[2]The First Prize of Teaching Contest of HUST, Oct. 2014.
[3]The Outstanding Awards of Teaching Achievement of Higher Education in Hubei Province, The People's Government of Hubei Province, Mar. 2013.
[4]The First Prize of Teaching Achievement of HUST, Jan. 2013.
[5]The Best Case Awards of China Management, China National MBA Education Supervisory Committee, Sep. 2011.
Teaching (2014-2018)
Undergraduate:
Brand Management, 124 Teaching Hours
Business Communication and Negotiation, 384 Teaching Hours
ERP Simulation Experience, 32 Teaching Hours
Graduate:
Business Communication and Negotiation, 96 Teaching Hours
Brand Management and Marketing Planning, 264 Teaching Hours
Brand Building and Management, 96 Teaching Hours
