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C

English - Faculty & Research - Faculty - 字母师资 - C - Content

  • Chang Yaping

    Professor
  • Subordinate unit

    Department of Business Administration
  • Research Interests

    Omni-Channel Marketing, E-business, Service Marketing, Business Ethics, Consumer Behavior
  • Telephone

    +86-27-87558160

    E-mail

    cypnew@163.com

Education

Ph.D. (Majored in Business Management), Huazhong University of Sci.& Tech, 2003

M.S. (Majored in Business Management), Wuhan University, 1992

B.E. (Majored in Textile Engineering), Wuhan Textile University, 1984

Overseas Visiting and Training

Visiting Scholar, 2012-Feb.-Aug., Emory University, USA

Visiting Scholar, 2011- Oct.-2012-Jan, Louisiana State University

Industrial Experiences

Consulting activities: for companies and governments covering a wider range of domains. i.e. transformation strategy to omni-channel of traditional industries, digitalization of traditional firms, business data mining, market research, customer insights, corporate strategy design, corporate culture reshaping, reform of state-owned companies, planning & design of development areas (PDDA) for governments, long-range planning of provincial economy and society development, total risk management and corporate operation improvement, etc.

Research Interests

Omni-Channel Marketing, E-business, Service Marketing, Business Ethics, Consumer Behavior

Research Projects

[1] Research on the Theory and Practice of Omni-channel Marketing, Major Project of Internationally collaborative Research of National Natural Science Foundation of China (NO.71720107004), 01/2018 - 12/2022

[2] Research on the influence mechanism of online multi-media synergy on purchase intentions-in a perspective of interaction between broadcast media and interactive media, General Project of National Natural Science Foundation of China (NO.71372132), 01/2014-12/2017

[3] Research on the mechanism of interactions in SNS context n consumption decisions”: From a Comparative View, General Project of National Natural Science Foundation of China (NO.71072032) 01/2011-12/2013

[4] Research on the influence mechanism of consumer’s knowledge sharing in virtual community on their purchase decisions. General Project of National Natural Science Foundation of China (NO.70872037), 01/2009-12/2011

Representative Research Papers

[1] Chang Yaping, Li You, Yan Jun, V. Kumar. Getting more likes: the impact of narrative person and brand image on customer–brand interactions. Journal of the Academy of Marketing Science, 2019. (Forthcoming) (SSCI, FT50)

[2] Wang Yawei, *Chang Yaping. What you are confident of determines your choices in context: Confidence in yourself versus in your ability. Journal of Behavioral Decision Making, 2019. (Forthcoming) (Corresponding Author, SSCI)

[3] Wu Jin-Feng, *Chang Ya Ping, Yan Jun, Hou De-Lin. Online product category and pricing strategies of land-based retailers: Homogenous vs prototypical orientation. Internet Research, 2019, 29(1): 245-270. (Corresponding Author, SSCI)

[4] Zhu Dong Hong, Zhang Zhi Jie, Chang Ya Ping, Liang Shichang. Good discounts earn good reviews in return? Effects of price promotion on online restaurant reviews. International Journal of Hospitality Management, 2019, 77: 178-186. (SSCI)

[5] Dong Xuebing, *Chang Yaping, Liang Shichang, Fan Xiaojun. How online media synergy influences consumers’ purchase intention: A perspective from broadcast and interactive media. Internet Research, 2018, 28(4): 946-964. (Corresponding Author, SSCI)

[6] Liang Shichang, He Yun, *Chang Yaping, Dong Xuebing, Zhu Donghong. Showing to friends or strangers? Relationship orientation influences the effect of social exclusion on conspicuous consumption. Journal of Consumer Behavior, 2018, 17(4): 355-365. (Corresponding Author, SSCI)

[7] Zhu Dong Hong, Wang Ya Wei, Chang Ya Ping. The influence of online cross recommendation on consumers’ instant cross-buying intention: the moderating role of decision-making difficulty. Internet Research, 2018, 28(3): 604-622. (SSCI)

[8] Wang Yawei, *Chang Yaping. How specific and general self-confidence affect assortment decisions. Social Behavior and Personality, 2018, 46(10): 1687-1696. (Corresponding Author, SSCI)

[9] Zhu Dong Hong, Ye Zhen Qi, Chang Ya Ping. Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the US and China. Computers in Human Behavior, 2017, 76: 483-493. (SSCI)

[10] Liang, Shichang; *Chang, Ya Ping; Wang, Jinshan. Social exclusion and conspicuous consumption: The moderating effect of power state. Social Behavior and Personality, 2017, 45(2): 321-329. (Corresponding Author, SSCI)

[11] Dong, Xue Bing; Chang, Ya Ping; Wang, Ya Wei; Yan, Jun. Understanding usage of Internet of Things (IOT) systems in China: cognitive experience and affect experience as moderator. Information Technology & People, 2017, 30(1): 117-138. (SSCI)

[12] Dong, Xue Bing; Chang, Ya Ping. Effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response. Online Information Review, 2017, 41(5): 710-727. (SSCI)

[13] Liang, Shichang; *Chang, Ya Ping; Social exclusion and choice: The moderating effect of power state. Journal of Consumer Behavior, 2016, 15(5): 449-458. (Corresponding Author, SSCI)

[14] Zhu, Dong Hong; Sun, Hui; *Chang, Ya Ping. Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source. Journal of Retailing and Consumer Services, 2016, 31: 287-293. (Corresponding Author, SSCI)

[15[ Chang, Ya Ping; Dong, Xue Bing. Research on the impact of consumer interaction behavior on purchase intention in an SNS environment: evidence from China. Information Development, 2016, 32(3): 496-508. (SSCI)

[16] Wu, Jin Feng; *Chang, Ya Ping. Multichannel integration quality, online perceived value and online purchase intention: A perspective of land-based retailers, Internet Research, 2016, 26(5): 1228-1248. (Corresponding Author, SSCI)

[17] Zhu, Dong Hong; *Chang, Ya Ping; Luo, Jian Jun. Understanding the influence of C2C communication on purchase decision in online communities from a perspective of information adoption model. Telematics and Informatics, 2016, 33(1): 8-16. (Corresponding Author, SSCI)

[18] Zhu, Dong Hong; *Chang, Ya Ping; Chang, An. Effects of free gifts with purchase on online purchase satisfaction: The moderating role of uncertainty, Internet Research. 2015, 25(5), 1-18. (Corresponding Author, SSCI)

[19] Zhu, Dong Hong; *Chang, Ya Ping. Effects of interactions and product information on initial purchase intention in product placement in social games: the moderating role of product familiarity. Journal of Electronic commerce Research, 2015, 16(1): 22-33. (Corresponding Author, SSCI)

[20] Chang, Ya Ping; Gao, Yin; Zhu, Dong Hong. The impact of product regret on repurchase intention, Social Behavior and Personality, 2015, 43(8), 1347-1360. (SSCI)

[21] Zhu, Dong Hong; *Chang, Ya Ping; Luo, Jian Jun; Li, Xin. Understanding the adoption of location-based recommendation agents among active users of social networking sites, Information Processing and Management, 2014, 50(5): 675-682. (Corresponding Author, SSCI)

[22] Chang, Ya Ping; Xuebing Dong; Wei Sun. Influence of characteristics of the Internet of Thing on consumer purchase intention. Social Behavior and Personality, 2014, 42(2): 321-330. (SSCI)

[23] Zhu, Dong Hong, *Chang, Ya Ping. Investigating consumer attitude and intention toward free trials of technology-based services. Computers in Human Behavior, 2014, 30(1): 328-334. (Corresponding Author, SSCI)

[24] Zhu, Dong Hong, *Chang, Ya Ping. Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities. Information Development, 2014, 30(2): 172-180. (Corresponding Author, SSCI)

Monographs/Textbooks

[1] Chang, Ya-Ping. Industrial Analysis and Research on the Development Strategy of China Textile Industry. Beijing: China Textile Publishing House.

[2] Chang, Ya-Ping, Jun Yan. Business Ethics Code. Beijing: China Economy Publishing House.

[3] Chang, Ya-Ping. Case Studies on Anti-Dumping. Beijing: China Economy Publishing House.

[4] Chang, Ya-Ping. Research on the Sustainable Development of the Resource-Intensive Counties of China. China Economy Publishing House.

[5] Chang, Ya-Ping. On Management Mode of Apparel Firms. Beijing: China Textile Publishing House.

[6] Chang, Ya-Ping. Human Resource Management, Wuhan: Wuhan University of Technology Publishing House.

[7] Chang, Ya-Ping, Lv Biao. Apparel Marketing, Wuhan: Hubei Fine Arts Publishing House.

[8] Chang, Ya-Ping, Donghong Zhu. Adoption of Social Networking Sites, In Z. Yan (Ed.) Encyclopedia of Cyber Behavior, Albany, NY: IGI Global, 2012.

Grants and Awards

[1] Chang, Ya-Ping, et al. Multichannel integration quality, online perceived value and online purchase intention: A perspective of land-based retailers, 2017’ Annual Emerald Award of Distinguished Paper (leading Author).

[2] Chang, Ya-Ping, et al. Research on the Sustainable Development of the Resource-Intensive Counties of China. The Second Prize of the Scientific and Technological Progress Awards of Nei Monggol Autonomous Region in 2013 (Rank No.1)

[3] Chang, Ya-Ping, et al. The Impacts of China’s Entering into WTO on Hubei Textile Industry and the Countermeasures. The Second Prize of the Scientific and Technological Progress Awards of Hubei Province in 2003 (Rank No.1)

Teaching (2014-2018)

Undergraduate:

Business Model Development and Innovation, 64 Teaching Hours

Strategic Management, 40 Teaching Hours

Graduate:

Marketing Management, 472 Teaching Hours

Strategic Management and Decision Analysis, 32 Teaching Hours