Representative Research Papers

[1]First author. How do Chinese top 500 enterprises do international communication——Based on the perspective of website design and cultural adaptation[J]. Journalism & Communication, 2019(04):85-112.

[2]Corresponding author. When are influentials equally influenceable? The strength of strong ties in new product adoption[J]. Journal of Business Research, 2018, 82:160-170.

[3]First author. Research on mechanism of reverse survival of crisis based on organizational legitimacy and channel power [J]. Chinese Journal of Management, 2018, 15(05):643-652.

[4]First author. Research on the influence of mobile public service advertising on audience's moral identity and prosocial behavior [J]. Management World, 2017(07):178-179.

[5]First author. Factors influencing college students' participation in scientific and technological competitions [J]. Research in Higher Education of Engineering, 2017(05): 156-159.

[6]First author. Competency characteristics and influencing factors of successful entrepreneurs in the initial stage of innovation and entrepreneurship——Based on the 2015 "Forbes China 30 entrepreneurs under 30 years old" analysis [J]. Educational Research,2016,37(12):89-96+111.

[7]First author. The effect of message framing and message targeting on prosocial behavior of the audience [J]. Chinese Journal of Management, 2015, 12(06):880-887.

[8]First author. Legitimacy strategy and its effect on consumer' s attitude under the circumstance of crisis [J]. Chinese Journal of Management, 2010, 7(10): 1520-1528.

[9]Second author. Research on the development model of important ecological function zones based on green responsibility [J]. Xinhua Digest,2009, 1:33-34.

Monographs/Textbooks

[1]First author. Crisis Management Research Based on Case Study [M]. Beijing: Science Press, 2018. (ISBN: 978-7-03-054947-1)

[2]Sole author. New Media Marketing: The New Perspective of Network Marketing [M]. Beijing: China Machine Press, 2017. (ISBN:978-7-111-58304-2)

[3]Sole author. Green Advertising Strategies and Regulation [M]. Beijing: Science Press, 2010. (ISBN:978-7-03-029110-3)

[4]Sole author. Research on Marketing Change Practice of Chinese Enterprises [M]. Beijing: China Social Sciences Press, 2009. (ISBN: 978-7-5004-8078-5)

[5]First author. Theoretical Research and Practical Application of College Students' Science and Technology Competition [M]. Wuhan: Huazhong University of Science and Technology Press, 2017(ISBN: 978-7-5680-1095-5)

[6]First author. College Students' Science and Technology Competition Entry Guide and Case Review [M]. Wuhan: Huazhong University of Science and Technology Press, 2017(ISBN: 978-7-5680-1097-9)

Case Studies

[1]Dai Xin, Yan Chenfeng, Chen Ting, et al. Dynamic Competition: The Battle between Inmotion and Xiaomi in the Market of Balance Car (Micro case). 2018.

[2]Dai Xin, Liu Xiaoji, Yan Chenfeng, et al. Resource Orchestration: Janus’ story of building its own intelligent manufacturing factory (General). 2018.

[3]Dai Xin, Zhou Ying, Gong Jingyuan, et al. Institutional Entrepreneurship：How did Fu promote the development of orange e-commerce industry in Mayang? 2017.

[4]Dai Xin, Lu Hong, et al. Yangzhou People's Broadcasting Station: How to Co-creating Value on Travel Mart？Selected into the case database of China Management Case-sharing Center. 2016.

[5]Dai Xin, Xiong Ying, et al. Bestore: How to Land in the Top List of Online Snack Sales in the “Double-11” Festival. Selected into the case database of China Management Case-sharing Center. 2015.

[6]Dai Xin, Wen Baotang, et al. Zhouheiya: How to Restore Corporate Image with Weibo after Crisis. 2014.

[7]Dai Xin, Cao Qiuliang, et al. A promotion problem of Suizhou Bingzi Apparel Company. 2012.

Grants and Awards

[1]100 excellent management cases (Micro case) nationwide in 2018: Dynamic Competition: The Battle between Inmotion and Xiaomi in the Market of Balance Car. Awarded by: China National MBA Education Supervisory Committee

[2]100 excellent management cases (General) nationwide in 2018: Resource Orchestration: Janus’ story of building its own intelligent manufacturing factory. Awarded by: China National MBA Education Supervisory Committee

[3]100 excellent management cases nationwide in 2017: Institutional Entrepreneurship：How did Fu promote the development of orange e-commerce industry in Mayang? Awarded by: China National MBA Education Supervisory Committee

[4]100 excellent management cases nationwide in 2014: Zhouheiya: How to Restore Corporate Image with Weibo after Crisis. Awarded by: China National MBA Education Supervisory Committee

[5]100 excellent management cases nationwide in 2012: A promotion problem of Suizhou Bingzi Apparel Company. Awarded by: China National MBA Education Supervisory Committee

[6]The first prize of teaching quality of Huazhong University of Science and Technology in 2015

[7]First prize of 2009 young teachers' teaching competition of Huazhong University of Science and Technology

[8]Instructor of the first prize team of the 8th National College Student Advertising Art Competition in Hubei Division in 2016

[9]Instructor of the National Gold Award Winning Team of the Youth College National Entrepreneurship Competition (Public Welfare) in 2014

[10]Instructor of the Gold Award Team of the 7th “Challenge Cup” College Student Business Plan Competition in Hubei Province in 2012

[11]Instructor of the National Silver Award Team of the 7th National “Challenge Cup” Student Business Plan Competition in 2010

Teaching (2014-2018)

Undergraduate:

Entrepreneurial Marketing, 32 Teaching Hours

Advertising & Promotion, 120 Teaching Hours

Social Media Marketing, 64 Teaching Hours

Marketing, 184 Teaching Hours

Integrated Marketing Communication, 80 Teaching Hours

Graduate:

Change Management and Crisis Management, 96 Teaching Hours

Internet Marketing, 96 Teaching Hours

New Media Marketing, 168 Teaching Hours

Marketing Management, 560 Teaching Hours