Education
Ph.D. (Majored in Business Administration), HUST, 2006
M.E. (Majored in Business Administration), HUST, 2003
B.E. (Majored in Marketing), HUST, 2000
Overseas Visiting and Training
Visiting Scholar, University of Western Ontario, Canada, 2010- Jan.-2011- Jan.
Senior Research Associate, City University of Hong Kong, 2009-Oct.-2009-Nov.
Research Interests
Strategic decision of top management team, Service oriented transformation in manufacturing companies, customer value and business model innovation
Representative Research Papers
[1]Yuanqiong He, Junfang Zhang, Yuanyuan Zhou, Zhiling Yang. “Monkey see, monkey do?”: The effect of construal level on consumers’ reactions to others’ unethical behavior. Journal of Business Ethics, 2018, 156(2):455-472.
[2]Yuanqiong He, Hongyi Sun, Wenbin Ni and Stephen Ng. Reexamining the impacts of supplier integration on operational performance: a relational view. International Journal of Operations & Production Management, 2017, 37(12): 1702-1721.
[3]Yuanqiong He and Kin Keung Lai. The effect of corporate social responsibility on brand loyalty: the mediating role of brand image. Total Quality Management & Business Excellence, 2014, 25(3/4): 249-263.
[4]Yuanqiong He, Kin Keung Lai, Hongyi Sun and Yun Chen. The impact of supplier integration on customer integration and new product performance: The mediating role of manufacturing flexibility under trust theory. International Journal of Production Economics, 2014, 147(Part B): 260-270.
[5]Yuanqiong He and Kin Keung Lai. Supply chain integration and service oriented transformation: Evidence from Chinese equipment manufacturers. International Journal of Production Economics, 2012, 135: 791-799.
[6]Yuanqiong He, Kin Keung Lai and Yagang Lu. Linking organizational support to employee commitment: evidence from hotel industry of China. The International Journal of Human Resource Management, 2011, 22(1): 197-217.
[7]Yuanqiong He, Wenli Li, Kin Keung Lai. Service climate, employee commitment and customer satisfaction: Evidence from the hospitality industry in China. International Journal of Contemporary Hospitality Management, 2011, 23(5): 592-607.
[8]Yuanqiong He and Zhilong Tian. Government-Oriented Corporate Public Relation Strategies in Transitional China. Management and Organization Review, 2008, 4(3): 367-391.
[9]Yuanqiong He, Zhilong Tian and Yun Chen. Performance implications of nonmarket strategy in China. Asia Pacific Journal of Management, 2007, 24:151-169.
Monographs/Textbooks
Yuanqiong He and Yun Chen. Business Analysis. The Press of HUST, 2016.
Grants and Awards
[1]“Service-based organizational transformation in the age of Internet” has been awarded as Best paper by Hubei Province, 2018.
[2]“TMT and its influence on strategic choice of firms in transitional economy” has been awarded as Best paper by Wuhan City, 2013.
Teaching (2014-2018)
Undergraduate:
Product Management, 32 Teaching Hours
Product and Brand Management, 40 Teaching Hours
Business Analysis, 256 Teaching Hours
Graduate:
Corporate Strategy and Risk Management, 352 Teaching Hours
Enterprise Strategic Management, 56 Teaching Hours
Marketing Management, 96 Teaching Hours
