Education
Ph.D. (Majored in Management Science and Engineering), Huazhong University of Science and Technology, 2011
M.A. (Majored in Management Science and Engineering), Huazhong University of Science and Technology, 2009
B.A. (Majored in Information Management and Information System), Harbin Institute of Technology, 2005
Research Interests
Social Commerce, User Behavior, Social Computing,Swarm Intelligence, Complex System
Research Projects
[1] The Formation, Evolution and the Influence of Community Resilience in Social Media: From Complex Adaptive System Perspective, Project supported by the Young Scientists Fund of the National Natural Science Foundation of China (Grant No. 71602063), 2017-2019
[2] The Mechanism on Formation and Evolution of Community Resilience in Social Media: Based on the perspective of dynamic systems, Project supported by the Special Fund of the China Postdoctoral Science Foundation (Grant No. 2017T100559), 2017-2019
[3] Research on Monitoring, Evaluation and Coping Strategy of Intelligent Social Governance based on Big Data, Project supported by the Major Program of the National Social Science Foundation of China (Grant No. 18ZDA109), 2019-2021
[4] Research on the Theories and Methods of Service Model Innovation in the Context of Internet of Intelligence, Project supported by the Funds for International Cooperation and Exchange of the National Natural Science Foundation of China (Grant No. 71810107003), 2019-2023
[5] Research on the Theories and Methods of Business Model Innovation in the Context of Social Commerce, Project supported by the Key Program of the National Natural Science Foundation of China (Grant No. 71332001), 2014-2018
Representative Research Papers
[1] Yanhong Chen, Yaobin Lu, Bin Wang, Zhao Pan*, How Do Product Recommendations Affect Impulse Buying? An Empirical Study on WeChat Social Commerce. Information and Management. (2019).26:2: 236-248.
[2] Zhao Pan, Yaobin Lu, Bin Wang. Patrick Y. K. Chau, Who Do You Think You Are? Common and Differential Effects of Social Self-Identity on Social Media Usage. Journal of Management Information Systems. (2017). 34:1: 71-101.
[3] Zhao Pan, Yaobin Lu, Sumeet Gupta, How Heterogeneous Community Engage Newcomers? The Effect of Community Diversity on Newcomers’ Perception of Inclusion: An Empirical Study in Social Media Service. (2014). Computers in Human Behavior. 39: 100-111.
[4] Yunfan Lu, Yaobin Lu, Bin Wang, Zhao Pan, Hong Qin, Acceptance of Government-Sponsored Agricultural Information Systems in China: The Role of Government Social Power. (2014). Information Systems and e-Business Management. 13:2: 329–354.
[5] Yi Sun, Kwok-Kee Wei, Yaobin Lu, Zhao Pan*, We Recreate It and We Love It: The Impact of Collaborative Generated Content (CGC) on User's Willingness to Pay. In Proceedings of the Pacific Asia Conference on Information Systems. (2018). 1-11
[6] Si Fan, Jingwen Liu, Yaobin Lu, Zhao Pan*, User Comments Get Closer: The Impacts of Danmu Proximity on Video Quality of Experience and User Engagement. In Proceedings of the Pacific Asia Conference on Information Systems. (2018). 1-11
[7] Yi Sun, Kwok Kee Wei, Yaobin Lu and Zhao Pan*, Implicit Community in Online Social Groups: Understand Consumer Network and Purchase Behavior. In Proceedings of the Pacific Asia Conference on Information Systems. (2017). 1–12.
[8] Si Fan, Yaobin Lu, Ling Zhao, Zhao Pan, You Are Not Alone: the Impacts of Danmu Technological Features and Co-experience on Consumer Video Watching Behavior. In Proceedings of the Pacific Asia Conference on Information Systems. (2017). 1-6.
Grants and Awards
Huazhong Scholar, 2018.
