Education
Ph.D. (Majored in Management Science and Engineering), HUST, 2005
M.E. (MBA), HUST, 1997
B.E. (Majored in Mining Machinery), Henan Polytechnic University, 1984
Overseas Visiting and Training
ResearchTraining: National University of Singapore, 2001-Jan.-Mar., 2001-Jun.-Oct.
Overseas Visiting:
City University of Hong Kong/ Hong Kong University of Science and Technology/ University of Hong Kong, 2010-May.
Yuan Ze University / National Chengchi University .2010-December.
Industrial Experiences
Consultant, Wuhan Great Bioengineering Co., Ltd., 2009-Present
Consulting Activities:
Wuhan Kingbull Economic Development Co., Ltd.
Hubei Tianyao Pharmaceutical Co., Ltd.
Guangxi Liugong Machinery Co., Ltd.
Research Interests
Marketing Channels Management (such as Relationship Management in Distributor-Manufacturer; Marketing Channels Design, etc.), Corporate Merger (Based on Stratagem in Marketing, Channels and Brand); Sales Management and Marketing Management.
Academic Engagement
Editor, Chinese Journal of Management
Consultant, China Marketing International Conference, 2014
Representative Research Papers
[1]Yun Hong, The Application of Principal Component Analysis to Commitment Evaluation Model, Chinese Journal of Management, 2006 Vol3, pp.538-542. (in Chinese)
[2]Yun Hong, Ying Ruoping, The research of comprehensive evaluation method for the commitment, Systems Engineering, 2005 Vol.23, pp.57-62. (in Chinese)
[3]Yun Hong, Hu Mingzhu, Research on Customer Value Promotion Strategies for China Mobile. Science and Technology Management Research, 2005 May, pp.89-93. (in Chinese)
[4]Yun Hong, Hu Mingzhu. The Comprehensive Evaluation of Commitment in the Distribution-Manufacturer Relationship. Proceedings of 2005 International Conference on Management Science & Engineering, 2005.7: 923-928. ( by ISTP)
[5]Yun Hong, Xu Yeqing. The Application Study of Electronic Commerce in Jewelry Industry. Proceeding, The Fourth Wuhan International Conference on E-Business, 2005.6:570-575. ( by ISTP)
Teaching (2014-2018)
Undergraduate:
Case Study Method, 160 Teaching Hours
Marketing Channel Management, 64 Teaching Hours
Sales Management, 128 Teaching Hours
Marketing Innovation, 160 Teaching Hours
Marketing Channel Management, 120 Teaching Hours
Business-to-Business Marketing, 96 Teaching Hours
Graduate:
Management, 160 Teaching Hours
Brand Management and Marketing Planning, 24 Teaching Hours
Marketing Management, 64 Teaching Hours
