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English - Faculty & Research - Faculty - 字母师资 - Y - Content

  • Yun Hong

    Associate Professor
  • Subordinate unit

    Department of Business Management
  • Research Interests

    Marketing Channels Management (such as Relationship Management in Distributor-Manufacturer; Marketing Channels Design, etc.), Corporate Merger (Based on Stratagem in Marketing, Channels and Brand); Sales Management and Marketing Management.
  • Telephone

    +86-27-87541806

    E-mail

    yunhong@mail.hust.edu.cn

Education

Ph.D. (Majored in Management Science and Engineering), HUST, 2005

M.E. (MBA), HUST, 1997

B.E. (Majored in Mining Machinery), Henan Polytechnic University, 1984

Overseas Visiting and Training

ResearchTraining: National University of Singapore, 2001-Jan.-Mar., 2001-Jun.-Oct.

Overseas Visiting:

City University of Hong Kong/ Hong Kong University of Science and Technology/ University of Hong Kong, 2010-May.

Yuan Ze University / National Chengchi University .2010-December.

Industrial Experiences

Consultant, Wuhan Great Bioengineering Co., Ltd., 2009-Present

Consulting Activities:

Wuhan Kingbull Economic Development Co., Ltd.

Hubei Tianyao Pharmaceutical Co., Ltd.

Guangxi Liugong Machinery Co., Ltd.

Research Interests

Marketing Channels Management (such as Relationship Management in Distributor-Manufacturer; Marketing Channels Design, etc.), Corporate Merger (Based on Stratagem in Marketing, Channels and Brand); Sales Management and Marketing Management.

Academic Engagement

Editor, Chinese Journal of Management

Consultant, China Marketing International Conference, 2014

Representative Research Papers

[1]Yun Hong, The Application of Principal Component Analysis to Commitment Evaluation Model, Chinese Journal of Management, 2006 Vol3, pp.538-542. (in Chinese)

[2]Yun Hong, Ying Ruoping, The research of comprehensive evaluation method for the commitment, Systems Engineering, 2005 Vol.23, pp.57-62. (in Chinese)

[3]Yun Hong, Hu Mingzhu, Research on Customer Value Promotion Strategies for China Mobile. Science and Technology Management Research, 2005 May, pp.89-93. (in Chinese)

[4]Yun Hong, Hu Mingzhu. The Comprehensive Evaluation of Commitment in the Distribution-Manufacturer Relationship. Proceedings of 2005 International Conference on Management Science & Engineering, 2005.7: 923-928. ( by ISTP)

[5]Yun Hong, Xu Yeqing. The Application Study of Electronic Commerce in Jewelry Industry. Proceeding, The Fourth Wuhan International Conference on E-Business, 2005.6:570-575. ( by ISTP)

Teaching (2014-2018)

Undergraduate:

Case Study Method, 160 Teaching Hours

Marketing Channel Management, 64 Teaching Hours

Sales Management, 128 Teaching Hours

Marketing Innovation, 160 Teaching Hours

Marketing Channel Management, 120 Teaching Hours

Business-to-Business Marketing, 96 Teaching Hours

Graduate:

Management, 160 Teaching Hours

Brand Management and Marketing Planning, 24 Teaching Hours

Marketing Management, 64 Teaching Hours