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English - Faculty & Research - Faculty - 字母师资 - Z - Content

  • Zhang Jing

  • Subordinate unit

    Department of Business Administration
  • Research Interests

    Marketing management, branding management, B2B marketing, marketing research
  • Telephone




Post Doctor (Majored in Theoretical Economics), HUST, 2008

Ph.D. (Majored in Enterprise Management), HUST, 2005

M.E. (Majored in Western Economics), HUST, 1998

B.E. (Majored in International Trade), HUST, 1995

Overseas Visiting and Training

Visiting Scholar, Rotman Management School, Toronto University, 2006-2007.

Research Interests

Marketing management, branding management, B2B marketing, marketing research

Research projects

[1]NSFC project: Relationship among business network characteristics, value appropriation and customer relationship performance in the industrial marketing context (2016-2019,number:71672068)

[2]NSFC project: Relationship among resources interaction, value co-creation and branding performance in the context of industrial services (2013-2016,number:71272125,evaluation:excellence)

[3]NSFC project: Relationship among market orientation, organizational innovation, organizational learning and export performance of exporting SME (2009-2011,number:70872036,evaluation:excellence)

[4]NSFC project: Antecedents and performance consequences of market orientation among exporting firms (2005-2007)

Representative Research Papers

[1]Mingfei Du, Hongzhi Gao, Jing Zhang(corresponding author). Toward a guanxi-bases view of structural holes in sales gatekeeping: A qualitative study of sales practices in China. Industrial Marketing Management, 2019, (Jan): 109-122.(SSCI)

[2]Zhang Jing, Zhu Miao. When Customer Participation Improves Product Innovation Capability in the B2B Settings: The Moderating Roles of Inter-organizational Relationships. Journal of Business and Industrial Marketing, 2019, 34(1): 12-23. (SSCI)

[3]Zhang Jing, Du Mingfei. Appropriating Value from Industrial Buyer-Seller Relationships by Leveraging Network Capability. Management Decision, 2019. (forthcoming) (SSCI)

[4]Gilal, N. G., Zhang Jing, & Gilal, F. G., & Gilal R.G. Towards an integrated model for brand adoption: Insights from an organismic integration theory. European Journal of International Management, 2019. (forthcoming) (SSCI).

[5]Gilal, N. G., Zhang Jing, & Gilal, F. G. The four-factor model of product design: scale development and validation. Journal of Product & Brand Management, 2018, 27(6), 684-700. (SSCI).

[6]Gilal, N. G., Zhang Jing, & Gilal, F. G. Linking product design to consumer behavior: the moderating role of consumption experience. Psychology research and behavior management, 2018, 11, 169-185. (SSCI).

[7]Jing Zhang, Mingfei Du. The Impact of B2B Seller’s Value Appropriation upon Customer Relationship Performance. Chinese Management Studies. 2018, 12(3): 524-546. (SSCI)

[8]Hongzhi Gao, Monica Ren, Jing Zhang (corresponding author), Ruiyi Sun. Network Gatekeeping in SME Exporters’ Market Entry in China. International Marketing Review, 2016, 32(2):276-297. (SSCI)

[9]Jing Zhang, Yanxin Jiang, Rizwan Shabbir and Miao Zhu. How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms. Journal of Business & Industrial Marketing, 2016, 31(1): 83-98. (SSCI)

[10]Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du. Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management, 2015, 51: 47–58. (SSCI)

[11]Zhang Jing, Jiang, Y., Shabbir, R., & Duan, Y. How perceived institutional pressures impact market orientation: an empirical study of Chinese manufacturing firms. Asia Pacific Journal of Marketing and Logistics, 2015, 27(2): 267-293 (SSCI).

[12]Jing Zhang, Yanling Duan. The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers. Management Decision,2010, 48(6):849-867.(SSCI)ESI highly cited paper

[13]Zhang Jing, Duan Yanling, An empirical study of the impact of market orientation ambidexterity upon the product innovation performance among manufacturing firms, Management Worlds, 2010, 12 (in Chinese).

Teaching (2014-2018)


International Trade and Practice, 64 Teaching Hours

International Trade and Settlement, 64 Teaching Hours

Marketing Research, 144 Teaching Hours

Marketing, 112 Teaching Hours


Customer Analysis and Market Research, 120 Teaching Hours

Marketing Research, 152 Teaching Hours

Marketing Management, 408 Teaching Hours

Marketing Management, 32 Teaching Hours