Education
Ph.D. (Majored in Marketing), Wuhan University, 2012(Academic exchange, City University of Hong Kong, 2010-2012)
M.S. (Majored in Marketing), Wuhan University, 2009(Academic exchange, City University of Hong Kong, 2009)
B.S. (Majored in Marketing), Wuhan University, 2007
Research Interests
Group Consumer Behavior, Consumer Verbal and Nonverbal Behavior, Service Management
Research Projects
[1]National Natural Science Foundation of China (Grant No. 71672069; 71302092)
[2]Specialized Research Fund for the Doctoral Program (Grant No. 20130142120052)
Representative Research Paper
[1]He,Yuanqiong, Junfang Zhang, Yuanyuan Zhou* (Correspondent author), & Zhilin Yang(2019) , “Monkey see, Monkey do? The Effect of Construal Level on Consumers’ Reactions to Other Consumers’ Unethical Behavior,” Journal of Business Ethics (SSCI, FT50), 156(2), 455-472.
[2]Zhou, Yuanyuan, Alex S.L. Tsang, Minxue Huang, & Nan Zhou (2014), “Group Service Recovery Strategies Effectiveness: The Moderating Effects of Group Size and Relational Distance”, Journal of Business Research（SSCI）, 67(11), 2480-2485.
[3]Zhou, Yuanyuan, Alex S.L. Tsang, Minxue Huang, & Nan Zhou (2014), “Does Delaying Service-Failure Resolution Ever Make Sense?”, Journal of Business Research（SSCI）, 67 (2),159-166.
[4]Zhou, Yuanyuan, Minxue Huang, Alex S.L. Tsang, & Nan Zhou (2013), “Recovery Strategy for Group Service Failures: The Interaction Effects between Recovery Modes and Recovery Dimensions”, European Journal of Marketing（SSCI）,47(8), 1133-1156.
Teaching（2014-2018）
Undergraduate：
Management Psychology, 112 Teaching Hours
Marketing, 32 Teaching Hours
Consumer Behavior, 240 Teaching Hours
Marketing Management, 16 Teaching Hours
Graduate：
Experimental Psychology, 56 Teaching Hours
Consumer Behavior, 80 Teaching Hours
