Issue 97 of 2019 of Yuyuan Management Forum 2 (Total No. 548)
Theme: Stretch Goals and Resource Allocation Investments in New Innovations
Presenter: Miles Yang, associate professor at Macquarie University
Holder: Liu Zhiqiang, Professor, Department of Business and Administration, School of Management
Location: School of Management Classroom 219
Time: September 25, 2019 (Wednesday) 14:00 - 15:00
Introduction to the presenter:
Miles Yang has rich teaching experience and academic achievements in Australia. Since 2011, he has taught at several Australian universities, including: The University of New South Wales (UNSW), Macquarie University, University of Wollongong and Curtin University. He is currently a senior lecturer (associate professor) at Macquarie University. Professor Yang enjoys rich achievements in academic research. By 2019,14 international journals had been published, including: Organization Science，System Dynamics Review, Journal of Business and Psychology, and Systems Research and Behavioral Science, etc. Among them, Organization Science is the top journal in the field of strategic management and organizational theory. Its research area is strategy and innovation management. Topics include: Behavioral strategy, organizational goal setting, disruptive innovation, innovation opportunity management, behavioral experiment method, and so on.
Introduction of the lecture:
A great deal of literature on innovation and entrepreneurship shows the challenges of allocating resources between existing products and innovation opportunities. But current research is still limited in how companies can use potential measures to stimulate managers to invest more in innovation opportunities. In a research lab's Behavioral Experiment, we study the organization's goal setting for the allocation of resources for investment in existing products and innovative technologies. Contrary to popular belief in current goal-setting literature, our results suggest that difficult organizational goals reduce managers' investment in new opportunities.
